Left: Manager Forrest C. Fairchild of the Prairie Farms Creamery 

 at Bloomington watches the new wrapping and cartoning ma- 

 chine recently installed at the Bloomington plant. It wraps and 

 cartons 30 pounds of butter per minute. Operating machine is 

 Carl Ummel (left). Below: Here is a line-up of the packaged 

 dairy products now being produced at the Prairie Farms Creamery 

 at OIney — pasteurized milk, vitamin D milk, cofFee cream, half 

 and half, chocolate drink, cottage cheese, buttermilk, whipping 

 cream, and butter. 



PRODUCTS HAVE THE 



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EEP ABREAST ot the times is a 

 motto that tlie Prairie Farms 

 Creameries in Illinois have taken to 

 heart. It iias meant tackling from 

 every possible angle the problem ot 

 selling the best grade of milk and milk 

 products to new or e.xpanding markets. 



In this day ot macliines it means buy- 

 ing the best of modern, intricate pack- 

 aging machinery — and making sure that 

 the milk that goes into that package is ot 

 top quality. 



One of these new machines was pur- 

 chased and installed last September at the 

 Prairie Farms Creamery at Olney. It is 

 a bottling machine that tills and seals 

 milk in paper cartons. Since they started 

 selling dairy products in paper containers 

 last September their sales have doubled. 

 The products the Olney cre.unery are 

 packaging in modern cardboard con- 

 tainers include pasteurized milk, ho- 

 mogenized Vitamin D milk, half-and- 

 half, cotfee cream, whipping cream, choc- 

 olate milk, and buttermilk. 



Carl Cook operates the new paper carton 



milk bottling machine in the Prairie Farms 



Creamery at Olney. 



To make their operations more efficient 

 the Prairie I'arms Creamery at Blooming- 

 ton also installed a new packaging ma- 

 ciiine. It is a butter cutting and wrap- 

 ping machine that takes butter directly 

 from the churn. The butter comes out 

 of this new SI 6,000 machine in pound 

 Prairie I'arms p.ickages consisting of four 

 c|uarter-pound sticks neatly wrapped. 



The sales of Prairie Farms dairy prod- 

 ucts have steadily increased for reasons 

 other than new ways ot packaging. The 

 creameries have been leaders in the cam- 

 paign to improve milk cjuality on the 

 farm. 



In bringing home to their farmer 

 patrons the need to produce better milk, 

 the Olney cre.imery has again been a 

 leader. 



More than a year ago they started a 

 quality program and made it attractive to 

 farmers by paying a bonus for milk 

 handled in electric coolers and stored in 

 milk houses. A bonus also was paid for 



Glenn Hasslinger (left), route salesman, 



and W, G. Koertge, sales manager, pick 



up case at end of bottling machine. 



milk that passed certain laboratory tests 

 for cleanliness. 



Along their milk routes this winter 

 and spring two quality fieldmen, Lee 

 Shater and Roger Taylor, are holding 

 meetings to explain the Olney creamery's 

 expanding quality program. Patrons come 

 and bring their families. More than 

 600 have attended. 



Milk quality has improved markedly. 

 It sells well on all new markets where 

 it is being introduced. In the Olney ter- 

 ritory Prairie Farms bottled milk is fast 

 becoming the proud c.unpanion of Prairie 

 Farms butter. 



Like other Prairie Farms Creameries, 

 this hard hitting cooperative has not 

 stopped even here. They are promoting 

 sales through an active advertising pro- 

 gram. W. G. Koertge, sales manager, 

 not only seeks new sales outlets, but 

 works to expand markets where the Olney 

 treamery is now established. 



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Gerald Gier, superintendent of bottled milk 

 operations, checks the operation of the Pure 



Pak machine. 



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