'ybiw American Dairy Association ^^j^z^Mi 



TO SALES! 



^1 



GOING places fa-a-st . . . these colorful, sales-pointed MILK messages! They're really 

 "Special Delivery Billboards" — flashed to most of America's millions from the sides 

 of more than 6,000 busy Railway Express trucks in month-long postings. Wherever there 

 are people they are on the move — flashing a half million sales impressions every daylight 

 hour, the industry's sales messages 180,000,000 times a month. 



This exclusive and forceful American Dairy Association sales-making campaign is on 

 the job rounding up business on k4ILK, BUHER. CHEESE, ICE CREAM, and EVAPORATED 

 MILK, It is but one of the American Dairy Association's long-range promotional siege- 

 oww, which include magaiines and newspapers, billboards and radio, research, trade tie-ins, 

 (eifs and special events. You're helped every day, in every way, by the American Dairy 

 AttoeUtion. This is your business-action program for "SALES — Not Surplus." 



Illinois Farmers contribute to this program through their Producers' Dairy, Prairie 

 Farms Creamery or Bargaining Association. 



Tha program has the wholehearted support of your Illinois Milk Producers Association 

 and Prairie Farms Creameries. 



ILLINOIS MILK PRODUCERS ASSOCIATION 

 AND PRAIRIE FARMS CREAMERIES 



n 



APRIL. 1948 



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