Competition Demands 

 High Quality Fruit 



(Continued from page 18) 



Illinois crop of IV2 million bushels com- 

 pared with 2,168,000 bu. in 1945; 1,- 

 529,000 bu. in 1946; and 2,363,000 bu. 

 in 1947. 



More than 450,000 bushels of apples 

 and peaches valued at more than a million 

 dollars were handled by the Fruit Ex- 

 change in 1947, according to the man- 

 ager's report. This was a higher volume 

 than was handled in 1946. The exchange 

 also handled vegetables, strawberries and 

 miscellaneous units valued at nearly 

 $160,000. The strawberry crop marketed 

 was more than four times greater than' the 

 1 946 crop. 



Speaking on the pest outlook for 1948, 

 S. C. Chandler, state entomologist, said 

 the carryover on scab was moderate to 

 heavy; blight may be severe although 

 weather may moderate it; codling moth 

 is worse than a year ago; aphid eggs are 

 scarcer; mites are spotty; and plum cur- 

 culio and catface are both down half of 

 what they were last year. 



Nelson Cummins, Jefferson county, 

 was elected to the board of directors of 

 the Fruit Exchange to fill the unexpired 

 term of Trevor Jeffries, Jefferson, who 

 resigned to become a member of the staff 

 of the Illinois Fruit Growers Exchange. 

 Four other directors whose terms expired 

 in March, were reelected. They are : R. B. 

 Endicott, Pulaski; William Beauman, 

 Johnson; Lyman Creed, Washington; Dr. 

 L. A. Floyd, Bond. 



Officers re-elected were President A. 

 O. Eckert, St. Clair; Vice President E. D. 

 McGuire, Jackson; and Secretary-Trea- 

 surer F. G. Anderson, Union. 



Here's lAA Position 

 On Margarine Issue 



(Continued from page 6) 



by any industry. Prices of most items 

 purchased by farmers are affected by copy- 

 rights and patents and we feel the farmers 

 are justly entitled to similar consideration 

 and that the yellow color of butter is 

 certainly of equal importance. 



The passage of legislation imposing 

 taxes on yellow oleomargarine by Con- 

 gress was a recognition of the need to 

 pi-otect both the dairy industry and con- 

 sumers against imitation and fraud. The 

 need for this protection is no less today 

 than it was when existing legislation was 

 passed. 



It is natural that attempts to remove 

 taxes on yellow oleomargarine should 

 come at a time when food prices are high 

 and when many consumers are looking 

 for cheaper substitutes. We appreciate 



this need and will not oppose the removal 

 of tax discrimination. Such a change 

 without provision for identification be- 

 tween the two products, however, would 

 be definitely detrimental to our agricul- 

 tural economy. 



We believe that American consumers 

 want to know what they are buying and 

 eating, whether it be purchased at the 

 grocery store or in a public eating place. 

 We feel that the American consumer is 

 entitled to have this information. We 

 believe that deception and substitution 

 without knowledge should be discouraged 

 wherever possible. 



Farmers Urged To 

 Go Grade A Now 



'-'. (Continued from page 12) 



more and more emphasis on physical 

 facilities — the milkhouse, barn, and 

 water supply. 



To produce Grade A milk the dairy 

 herd must be healttiy, and clean metnoas 

 of milking must be toUowed. 



The barn must have a water-tight floor, 

 plenty of window light, a tignt ceiling 

 and white washed or painted wails. Tne 

 cow yard must be graded, kept free ot 

 hogs and manure. 



The milk house must be well drained 

 and well lighted, with provisions for hot 

 and cold water. It is advisable to have a 

 mechanical cooler that will bring the 

 temperature down to 50°F. one hour after 

 milking. Both barn and milk house must 

 have a safe water supply where no sur- 

 face water is allowed to seep through the 

 well casing. 



Costs vary widely in remodeling to 

 meet these requirements. A dairyman 

 near Carbondale last year started from 

 scratch. He built a milk house and 20- 

 cow frame milking barn for $2700. 



Few farmers need new n»lking barns 

 and milk houses can be built at a cost of 

 about $600. It depends a great deal on 

 what the farmer has and what he wants. 



Name 8 Advisers 

 To lAA Committees 



EIGHT Illinois Farm advisers have 

 been named to serve on standing 

 committees of the Illinois Agricul- 

 tural Association during 1948. 



Appointments were made by lAA Pres- 

 ident Charles B. Shuman on recommenda- 

 tion of L. E. McKinzie of Paris, Edgar 

 county, president of the IlUinois State 

 Association of Farm Advisers. 



Farm advisers named and the com- 

 mittees they will serve on are : H. N. 

 Myers, DeWitt, public relations; R. V. 

 Watson, Mason, marketing; J. B. Turner, 

 Fayette, fertilizer quality control. 



A. R. Kemp, Knox, and E. K. Wal- 

 worth, Warren, veterinary medical rela- 

 tions; W. S. Myers, Coles, organization- 

 information; W. C. Anderson, Jackson, 

 feed quality control ; H. R. Brunnemcyer, 

 Winnebago, business service. 



Prairie Farms Give 

 Products ''New Look" 



(Continued from page 16) 



The local Olney station, WVLN, 

 carries a Prairie Farms program directed 

 at consumers. Newspapers, movies, and 

 point of sale advertising also are used. 



The Olney creamery is pioneering in 

 bottled milk and dairy products sales to 

 consumers in 32 towns in its territory. 



The entire program of the Prairie 

 Farms Creameries throughout the state as 

 typified by the plant at Olney — improv- 

 ing milk quality, installing new ma- 

 chinery, building wider markets — is de- 

 signed to help dairy farmers get a better 

 price for their milk. 



This program is being transformed 

 into reality through the cooperative efforts 

 of the entire Prairie Farms family, with 

 its 10 affiliated creameries, and its hun- 

 dreds of farm members, working togethci 

 toward a common goal. 



%r» 



•'!' »->^>/r^a;'«? 



■'^:.m9 



Farm Bureau leaders at Vandalia are shown at an lAA short course In Farm Buremi or- 

 ganization and administration. It was one of several district meetings held under the 

 direction of George E. Metzger (standing), lAA secretary of organization and Informa- 

 tion. Text for the course was a handbook prepared by Metzger. 



APRIL. 1948 



21 



