4 



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Competition Demands 

 High Quality Fruit 



(CoiUiiiulJ jrom /u^•^■ 18) 



Illinois crop of \\\ million Imshcls i.oin- 

 pared with 2,16>S,rx)0 bu. in lyiT; I,- 

 '^29,0{)0 bu. in l'>l6; and 2,3('i3,()00 bu. 

 in iy-17. 



More than nO.OOO husluls of apples 

 and peaches valued at more th ui a million 

 dollars were lunciled by the I'rmt Hx- 

 chan;;e in 19(7, according to the man- 

 accr's report. This was a hiplier volume 

 than was handled in l''i6. Tlie exc hanqc 

 also handled veqetables. strawberries and 

 miscellaneous units valued at nearly 

 $160,000. The strawberry crop marketed 

 was more tli.m four times greater than the 

 1946 crop. 



Speakin_^ on the pest outlook for 19 iS, 

 S. (. . (.handler, state entomologist, said 

 the carryover on scab was moderate to 

 heavy; blight may he .severe although 

 weather m.iy moderate it; codling moth 

 IS worse than a year ago; aphid eggs are 

 scarcer; mites are spotty; and plum <ur- 

 culio and catface are both down half of 

 what they were last year. 



Nelson ("ummins, Jefferson county. 

 was elected to the board of directors of 

 the Fniit rxcli.mge to till the unexpired 

 term of Trevor lefTries, |cfTerson. who 

 resigned to become a member of the stiff 

 of the Illinois IVuit Growers Exchange. 

 Four other directors whose terms expircil 

 in March, were reelected. Thcv are; R. B 

 Fniiicott, Pulaski; William Be.iuman, 

 lohnson; I.vman Creed, Washington; Dr. 

 i.. A. I-loyii, Bond. 



Officers re-elected were President A. 

 C). Hckert, St. C:iair; Vice President E. D 

 Mcfjuire, Jackson; and Scvretary-Trea- 

 surer V. G. Anderson. Uiiiiin. 



Here's lAA Position 

 On Margarine Issue 



l'>y any industry. Prices of mo^t items 

 pun based by farmers are atfcilcd bv copy- 

 rights and patents ,ind we feel the f.irmers 

 are justly entitled to similar i onidcration 

 ■^nd that the yellow color of butter is 

 certainly of c-c|ual import.ince. 



! he |\iss.igf of legislation rniposin!: 

 taxes on yellow oleomargarine bv f on- 

 cress w.is a recognition of the need to 

 p''otect both tlic- diirv Indusfrv ,ind lOii 

 sumers against imit.ition and fr.iu.i. The 

 need for this protection is no less today 

 than it was when existing kgisl.ition w.is 

 p.issed. 



It is natural that attempts to remo\e 

 taxes on yellow oleomargirine shoulil 

 come at a time when food prices are high 

 and when manv consumers arc looking 

 'or cheaper substitutes. We appreciate 



this need and will not oppose the remov.il 

 of tax discrimination. Such a chaiife 

 without provision for identilication be- 

 tween the two products, however, would 

 be definitely detrimeiit.il to our .ign. ul 

 tural economy. 



We believe that Americ.in consiiiiicrs 

 want to know what they arc buying .uui 

 eating, whether it be purchased at the 

 grocery store or in a public eating jdacc. 

 We feel th.it the American consumer is 

 entitled to have this inlormation. We 

 believe that deception and substituticjii 

 without knowledge should be discour.iged 

 wherever possible. 



Name 8 Advisers 

 To lAA Committees 



Farmers Urged To 

 Go Grade A Now 



{i.'i>:!:i;UiJ Ir^m p.iX'- ' -^ ) 



more and more emphasis on phvs.eal 

 tacilities (lie inilkhouse. b.iin. and 



water suj^ply. 



lo produce Grade A luilk tlie ciaiiv 

 herd must be healtm, and clean nietuov.> 

 ol milking must I'e ioilov»ed. 



Ihe barn must ha\e a waler-tiglit liour. 

 ]-'leiity ot window light, a lignt cciiiii.: 

 and white waslied or j'ainted wails, i i.c 

 cow yard must Ik- graded, kept tree oi 

 hogs and manure. 



Tiie milk house must be well drame.i 

 and well lighted, with provisions lor lioi 

 and cold water. It is adMsable to ha\e a 

 mechanical cooler tliat will bring the 

 Jeinperature down to ")0 E. one hour alte; 

 milking. Botii barn and milk house must 

 have a sale water supply where no sur- 

 lace waler is allowed lo seep through tile 

 well easing. 



(osts \ary widely in remodeling to 

 meet these recjuireiiieiits. A dair)ii,.iii 

 near (.ari-'ondale last \ear started Ircj.ii 

 scratch. He built a milk house .uui 2ii 

 ,ow trame milking barn for SJ^OO. 



I"ew tarmers need new n»lking iariis 

 and milk houses can be built at a cost oi 

 aliout S600. It depends a great deal 0:1 

 wh.it the tarmer has and what he wants 



n 



1^ 

 ]' bcx-ii named to ser\e on slandin': 

 Ij committees of the Illinois Agricul 

 I tural .Association during 19 IS. 



.Vpi^ointments were made bv I.^A F'rc~- 

 ideiit ( h.irles B. Shum.m on recommend .- 

 tion of I.. E. .McKin/ie of Pans. I'dg.ir 

 county, j-resideiit of the llllinois .M.Je 

 AsMXiation ol l.irm Advisers. 



lann aci\isers named .ind the com 

 miitees ihev will serve on are: II. N" 

 .Myers. DeWitt, public relations; R \' 

 Watson, Mason, marketing; |. B. I urner. 

 I'ayette, fertilizer cjuahty control. 



A. R. Kemp. Knox, and E. K. Wal- 

 wc:>rth. \X'arren, \eterinar\' medical rel.i 

 tions; W. S. Mvers, Coles, organixation 

 information; Vi'. C. Anderson, I.icksun. 

 teed e|ualitv control; H. R. Brunneineyer. 

 Wmnebigc). business service. 



Prairie Farms Give 

 Products "New Look" 



( c, ».'.-.•■. i,./ •• rt: ;..^t ](. ) 



The local Olney station, \X \ I.\. 

 c.irries a Praine Earms program ehrected 

 at consumers. Newspajiers, movies, di)d 

 jsoint of sale advertising also are used 



Ihe Olney ereanierv is pioneering in 

 l>ottled milk and ciairy products .s.iles to 

 consumers in 32 towns in its territory. 



'Ihe entire program of the Prairie 

 I'arms ( reameries throughout the state as 

 tyj-'iiied by the [-vlaiit at Olney- iinpro\ 

 nm milk ijuality, installing new m.i 

 chinery, building wider markets is ele 

 signed to help dair)' farmers get a bitlcr 

 jirice tor their milk, 



Ellis [irogram is being traiisfonned 

 into re.ilily through the cooperative etforts 

 cjt the entire Prairie Earms lamilv. with 

 Its 10 affiliated creameries, and its hun 

 dreds of farm members, working togcthei 

 toward .1 common i:oal. 



Form Bureau leaders at Vondalio are shown at an lAA short course in farm Bureau o. - 

 ganization and administration. It was one of several district meetings held under the 

 direction of George E. Metzger (standing), lAA secretary of organization and informa- 

 tion. Text for the course was a handbook prepared by Metzger. 



APRIL, 1948 



21 



