SAY IT WITH 



Nation-wide American Dairy Association 

 Advertising Increases Sales of Dairy Products 



SAY IT WITH SALES .... Say it with ACTION! That's the dairy 

 farmer's answer to profitable milk production. The American Dairy 

 Association program of national advertising and merchandising for 

 this year is by far the most comprehensive ever planned. Millions 

 of consumers will see and read about the goodness of dairy prod- 

 ucts. Get behind and support your ADA sales promotion organiza- 

 tion. It means greater prosperity for you and for your industry. 

 lune is the month for ACTION! 



This program deserves support of all dairy farmers. Illinois Farm 

 Bureau members shipping cream, and those shipping to con- 

 denseries and cheese plants should \vholeheartedly get behind 

 American Dairy Association along with the Illinois Milk Producers 

 Association and Prairie Farms Creameries producers. 



ILLiNOb miLiv 

 AND P 



liOM 



S 



MAY. 1948 



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