...... 



JUNE 



IS 



DAIRY 

 MONTH 



JUNE is dairy month. It is the time 

 when dairy producers let the world 

 know how important dairy produrts 

 are to a healthy diet. 



Under the banner of the American 

 Dairy Association dairy farmers through- 

 out the country have united in an aggres- 

 sive nation-wide campaign to make the 

 consumer milk, butter, ice cream, and 

 cheese conscious. 



To finance the year-long advertising 

 and promotion campaign of the ADA, 

 one cent for each pound of butterfat is 

 deducted from milk and cream checks 

 during the month of June. 



In Illinois a dairy queen will be se- 

 , lected from delegates in 60 communities. 



Illinois dairy leaders map program to promote milk 

 row, I. to r.: Jerry Cash, U. of I.; W. H. Brazelton, 

 C. V. Holmes, III. Dairy Prod. Ass'n.; Enos HufFer, III. 

 Milk Producers; M. G. Von Buskirk, III. Dairy Prod. 

 Ass'n.; Fred Nennamaker and John Duzansky, Ass 

 Milk Ass'n. Front, I. to r.: Lowell Oranger, Div. of 

 A. P. Benson, III. Dir. of Agr.; Edward Reilley, III. 

 Prod. Ass'n.; C. F. Deysenroth, Milk Foundation, and 



and dairy products during June. Back 

 III. Ice Cream Ass'n.; A. M. Burton and 

 Dep't. of Health; C. M. Craft, Sonitary 

 Ass'n.; A. H. Hobort, III. Milk Dealers 

 d Milk Dealers; W. J. Swayer, Pure 

 Foods and Dairies; Paul Tracy, U. of I.; 

 Milk Sanitarians; Jud Mason, III. Milk 

 James Caterina, III. Cheese Mfg. Ass'n. 



The queen will be awarded $250 in prizes 

 and will reign over the dairy building 

 at the state fair in August. Gov. Dwight 

 Green has also signed a special proclama- 

 tion designating June as dairy month. 



Other plans include the distribution of 

 colorful posters, and special displays for 

 grocers, fountains, and restaurants. Il- 

 linois is one of the leading dairy states 

 and more than one million cows are 

 milked on Illinois farms. 



The ADA advertising program is 

 spread over 12 months with sales creat- 



ing advertising and merchandising activi- 

 ties in national magazines, newspapers, on 

 billboards and radfo and in retail food 

 stores. 



For every dollar invested by dairy 

 farmers through the ADA related food 

 advertisers and retailers sp>end $12 in 

 cooperative advertising at no c»st to 

 farmers. 



No farmer could advertise his own 

 products effectively alone but when mil- 

 lions band together the job can be done 

 at a relatively small cost to each farmer. 



Get Extra Power with Less Gas! 



*7Ae MEW EDISON SfuvJt PUf, u Ue^i 



The new EDISON spark plug Is here with Its new 

 Insulator, fitted steel shell, lealcproof gasket 

 and high alio; electrodes. 



1, The new insulator is made of a new heat- 

 dispersing material. Aluminum Oxide, which pos- 

 sess great mechanical strength. It is also re- 

 sistant to lead ccopounds in fuel. It provides 

 a greater heat range than old style insulators 



Z. The steel body is heat-sealed under high 

 voltage. This thermo-electric seal moulds the 

 steel to the insulator so that they are like 

 one piece. 



3. The "Spun-on", leakproof gasket is an ex- 

 clusive Edison feature. It is made of copper 

 and permanently attached to the plug. It forms 

 a leakproof connection at the engine block, be- 

 ing accurately seated. 



4. The electrodes, the business end of the 

 plug, are made from a special alloy (pure nickel 



'and manganese) to withstand high temperatures 

 of modem motors. They have been designed with 

 a wide, flat-ground firing surface. The New 

 Edison spark plug is the "last word" in spark 

 plug efficiency. 



Qi>ae if0i4/i Hudofi a Sfi/Unf ^onic! 



LAX-O-GAS 



L.AX-0-GAS la the new compound which produces 

 such beneficial effects when a little is add- 

 ed to the fuel. Six ounces of UX-O-GAS added 

 tn each 10 gallons of fuel will greatly im- 

 prove the performance of your motor. LAX -0- CAS 

 is composed of gum solvents, highly heat re- 

 sistant lubricating oils and corrosion inhib- 

 itors. *hen added to motor fuel, it blends 



perfectly, dispersing evenly through the fuel, 

 so that each drop of fuel has its own share 

 of cleanser. 



LAX-O-GAS has these beneficial effects: 

 Dissolves gum formations in combustion cham- 

 ber,valves and piston rings; improves top cyl- 

 inder lubrication; resists corrosion; Improves 

 compression through better valve seating and 

 freer ring action; conserves fuel and oil; 

 insures a smoother running engine with longer 

 life. 



iksk ytur Blut Sent TncksniesmtB 



ILLINOIS FARM SUPPLY COMPANY, CHICAGO 



JUNE, 1948 



tl 



