JUNE 



IS 



DAIRY 

 MONTH 



.[ 



rUNE is dairy month. It is the time 

 when dairy producers let the world 

 know how important dairy products 

 ^_f are to a healthy diet. 



Under the banner ot tiie American 

 Dairy Association dairy farmers throuijh- 

 out the country have united in an a^tires- 

 si\e nation-wide campai^'n to make the 

 consumer milk, butter, ice cream, and 

 chee.se conscious. 



To linance the year-Ion^' advertising 

 and promotion campai^'n of the ADA. 

 one cent for each pound of buttertat is 

 deducted from milk and cream checks 

 during the month ot June. 



In Illinois a dairy t|ueen will be se- 

 lected from delegates in f>() communities. 



Illinois dairy leaders map program to promote milk and dairy products during June. Bock 

 row, I. to r.; Jerry Cash, U. of I.; W. H. Brazelton, III. Ice Cream Ass'n.; A. M. Burton and 

 C. V. Holmes, III. Dairy Prod. Assn.; Enos Huffer, III. Dcp't. of Healtti; C. M. Craft, Sanitary 

 Milk Producers; M. G. Van Buskirk, III. Dairy Prod. Assn.; A. H. Hobart, III. Milk Dealers 

 Ass'n.; Fred Nonnamaker and John Duzansky, Ass'd Milk Dealers; W. J. Swayer, Pure 

 Milk Ass'n. Front, I. to r.: Lowell Oranger, Div. of Foods and Dairies; Paul Tracy, U. of I.; 

 A. P. Benson, ill. Dir. of Agr.; Edward Reilley, III. Milk Sanitarians; Jud Mason, III. Milk 

 Prod. Ass'n.; C. F, Deysenroth, Milk Foundation, and James Caterino, III. Cheese Mfg. Ass'n. 



The cjueen will be awarded SJ'^C) in j^rizcs 

 and will rei^n o\er the dairy building 

 at the state fair in August. Gov. Dwi^'ht 

 Green has also signed a special proclama- 

 lion designating,' June as dairy month. 



Other plans include the distribution ot 

 colorful posters, and special displays for 

 crocers, fountains, and restaurants. Il- 

 linois is one of the leading dairy states 

 and more than one million cows are 

 milked on Illinois farms. 



The ADA adverlisint; jirogram is 

 spread over 12 months with sales creat- 



ine; advertising and merchandising acti\i- 

 ties in national ni.igazines, newspapers, on 

 billlxiards and radfo and in retail focxi 

 stores. 



I'or e\ery dollar invested by dairy 

 farmers through the ADA related fcx>d 

 ad\ertisers and retailers spend SIJ in 

 iooi''erati\e advertising at no cost to 

 farmers. 



No farmer could advertise his own 

 products effectively alone but when mil- 

 lions band together the job can be done 

 at a rclativelv small cost to cadi farmer 





Get Extra Power with Less Gas! 



Ike. NEW EOISON Sf2.aU Pluf U Ue^i 



The new EDISON spark plug Is here *l*.h its r.e* 

 insulator, fitted steel shell, lealcproof gasket 

 arid high alloy electrodes. 



1. The new insulator is r:ade of a ne« heat- 

 dispersing material, AluT.inum Oxide, *hic^h pos- 

 sess great mechanical strength. It is also re- 

 sistant to lead compounds in fuel. It provides 

 a greater heat range than old style insulators 



2. The steel body is heat-sealed under high 

 voltage. This thermo-electric seal moulds the 

 steel to the Insulator so that they are like 

 one piece. 



5. The "Spun-cr.", l^anprcc 

 elusive Ecison fe&tjre. It 

 and permanently aitarhed to 

 a leakproof connection at t 

 ing accurately seated. 



4. The electrodes, the t' 

 piu«, are rr^de from a spec i a 

 end manganese) to withstand 

 of modern motors. They have 

 a wide, flat-ground firing 

 Edison spark plug is the "1 

 plug efficiency. 



Qiijie if044/i m4)io^ a Sp/Uwf ^04uc! 



LAX-O-GAS 



LAX-C-3rtS is the new compound which prod^jces 

 such beneficial effects when a little is add- 

 ed to the fuel. Six ounces of LAX-G-GnS added 

 ti' each 10 gallons of fuel will greatly im- 

 prove the performance of your meter. L«X—0-3AS 

 :f composed of gum solvents, highly heat re- 

 sistant lubricating oils and ccrrosion inhib- 

 itors. Vi'hen added to motor fuel, it tiends 



perfectly, dispersing evenly through the fuel, 

 so that each drop of fuel has its own snare 

 of cleanser. 



LAX-C-3A3 has these beneficial effects: 

 Dissolves gur. formations in combustion cham- 

 ber.valves and piston rings; improves top cyl- 

 inder lubrication; resists corrosion; Improves 

 compression through better valve seating and 

 freer ring action; conserves fuel end oil; 

 insures a s.T.oother rurj.ing engine with longer 



Ask your Blue Seal Trueksalesman 



ILLINOIS FARM SUPPLY COMPANY, CHICAGO 



JUNE, 1948 



21 



