Marketing department heads shown together with Secretary of Marketing L L Colvis 

 (right), are, left to right: George H. iftner, grain; Sam F. Russell, livestock; and Judson 



P. Mason, dairy. 



lAA Marketing From 

 Combine to Consumer 



(Continued from page 5) 



the Fruit Exchange does not pool re- 

 turns. Each grower's fruit retains its 

 identity and is sold on its own merits. 

 The best quality thus returns the high- 

 est price to the man who grew it. 

 Growers packing poor quality year 

 after year are discouraged from* be- 

 coming rtjembers of the organization. 



In 1935, a subsidiary organization, 

 the Fruit Exchange Supply Company, 

 was set up. It was designed as a 

 purchasing cooperative to provide 

 growers with needed orchard materials 

 and kindred supplies. 



The Fruit Exchange has added other 

 services. A new modern cold storage 

 building with 150,000 cubic feet of 

 space was completed in 1947 and is in 

 operation. Pre-cooling of peaches, and 

 state-federal inspection of all packs are 

 adopted practices. A new brand, the 

 Prairie Chief, has been developed as a 

 companion to the highly respected 

 mini Brand. 



Over 700,000 bushels were sold 

 through the Exchange in 1947. In its 

 27th year, it is a vigorous and a 

 growing organization. 



Dairy Marketing 



About 60 per cent of the milk pro- 

 duced in Illinois is marketed through 

 cooperatives. Chief purpose of these 

 cooperatives is to strengthen and im- 

 prove marketing conditions for dairy 

 farmers. 



This demands coordinated eflFort be- 

 tween cooperatives to meet changing 

 conditions in the dairy industry. The 

 function of the dairy marketing de- 

 partment is to assist producers in ob- 

 taining, developing, and correlating 



efficient and orderly outlets for milk 

 and cream. 



Recent developments make the prob- 

 lems of creameries and milk associa- 

 tions more nearly one problem than 

 they have been before. Careful con- 

 sideration is being given to means for 

 strengthening these programs. Large 

 metropolitan markets and some smaller 

 cities are organized into bargaining 

 associations. In other communities, 

 milk producers bottle and distribute 

 milk through Producers Dairies or 

 Prairie Farms Creameries. 



The Prairie' Farms Creameries, an 

 lAA affiliate, has 10 creameries in 

 Illinois. These are located at Mt. 

 Carroll, Moline, Mt. Sterling, Henry, 

 Galesburg, Olney, Carlinville, Carbon- 

 dale, Champaign and Bloomington. 

 Producers Dairies are situated at 

 Springfield, Danville, Peoria, Quincy 

 and Jacksonville. 



Producers who do not supply fluid 

 milk markets, market their milk or 

 cream cooperatively through process- 

 ing plants operated by Prairie Farms 

 Creameries, Producers Dairies and, in 

 some instances, bargaining associations. 

 Twenty-three associations and dairies 

 are members of the Illinois Milk Pro- 

 ducers Association, an lAA affiliate. 



The state Prairie Farms Creamery 

 Company is also a member of the 

 Illinois Milk Producers Association, 

 thus all are tied together for united 

 effort, where producers interests lie in 

 the same direction. Another affiliated 

 association is the Illinois Milk Pro- 

 ducers Supply Company. This is a 

 purchasing company organized to ob- 

 tain savings by combining the buying 

 of all groups. 



The widespread growth of improved 

 roads has shifted from the sale of 

 cream to whole milk. The grade A 

 development and the use of paper 

 containers in milk distribution are 

 factors bringing about changes and 

 new developments in the dairy in- 

 dustry and in the cooperative program. 



BUS TRANSPORTATION 

 MUST BE SAFE 



(Continued from page 12) 



the pupils are outlined in Circular 309, 

 "Safe "Transportation," and published 

 by the office of state superintendent of 

 public instruction. It is the guide to 

 school bus transportation and is effec- 

 tive to the extent that its recommen- 

 dations are applied. Administrators 

 often have special meetings with the 

 pupils at the beginning of the school 

 year to discuss their responsibilities in 

 connection with bus transportation and 

 the necessity of conforming to the reg- 

 ulations, and to provide accident drills 

 in methods of escape, use of fire ex- 

 tinguisher and other procedures. 



Good school bus service depends on 

 good roads, good equipment and good 

 operating personnel. School boards 

 are responsible for seeing to it that 

 those essentials are provided. It is the 

 responsibility of the school adminis- 

 trator to discuss with the bus drivers 

 the standard of conduct which the 

 community and the school expects to 

 be maintained on the bus. It is the 

 responsibility of the administrator to 

 impress the drivers with the impor- 

 tance of checking the bus for loose lug 

 bolts, low tires, weak brakes, etc., twice 

 a day before hauling pupils. It is the 

 duty of bus drivers to report needed 

 bus repairs promptly. 



Sports Festival Contests 

 Now Well Underway 



(Continued from page 9) 



In the Rural Youth men's division Bu- 

 reau leads with 2420, Grundy is second 

 with 2384, McDonough third with 2366. 

 High individuals are: Wishell, Cham- 

 paign, 561, and Whaley, McDonough, 

 559. 



The DeKalb Rural Youth women's 

 team is first with 1956 points, Randolph 

 second with 1944 points, and Ogle third 

 with 1906. High individuals: Kruse, 

 Tazewell, 434; Walton, Randolph, 428; 

 Claude, Kane, 426. High counties in 

 Rural Youth mixed doubles are: Fayette, 

 945; Warren, 935; Ogle, 925. 



BRISSENDEN ON LEAVE 



O. D. Brissenden, lAA organization 

 director, has taken a leave of absence be- 

 cause of ill health. He hopes to be back 

 on the job in September. Meanwhile 

 L. B. Hornbeck, organization man for 

 western Illinois, will help out by spend- 

 ing a couple of days a week in the Chi- 

 cago office. 



26 



L A. A. RECORD 



