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READY TO BUILD A BETTER BUSINESS 



Thanks to the Illinois dairy farmer and 

 his neighbor producers in other states who 

 contributed in June to the ADA advertising 

 set aside — the industry is ready with a 

 mighty program of national advertising and 

 merchandising for the year. 



The American Dairy Association is an as- 

 sociation for nation-wide promotion, adver- 

 tising and research supported by the dairy 

 farmers of the nation. Illinois farmers con- 

 tribute to the ADA program through their 



Dairy, Creamery, Processing Plant, or Bar- 

 gaining Association. 



Through the ADA program millions of 

 consumers will see and read about the good- 

 ness of dairy products in the coming months. 



The ADA program is aimed at building 

 a better public understanding of the dairy 

 industry . . . and a continued good demand 

 and outlets for dairy products which in turn 

 means better returns to you as a producer. 



'"w a,;"?Kai|.« 



FIRST 

 FOODS 



SEPTEMBER. 1948 



