A Bi^ Year 



For DAIRY 

 CO-OPS 



PRAIRIE Farms ice-crcain will be 

 sold throughout Illinois in 1949. 

 It will be the first ot' a new series 

 of dairj- products to be sold under 

 the Prairie Farms brand. 



This enlarged merchandizing program 

 was announced during the annual meet- 

 ing of Prairie Farms Creameries held in 

 Chicago recently during the Illinois Agri- 

 cultural Association convention. 



Local plants have been marketing ice- 

 cream, cottage cheese, bottled milk, and 

 other dair)' products in recent years at an 

 increasing volume, and particularly since 

 the war. 



The only product which has been sold 

 on a statewide basis has been Prairie 

 Farms butter. Prairie Farms ice-cream 

 is a logical companion product to butter, 

 ill the opinion of the managers and farm 

 leaders associated with the creameries. 



Forrest C. Fairchild, manager of the 

 state association of Prairie Farms Cream- 

 eries, said that Illinois Farm Bureau 

 members themselves constitute a large 

 market for Prairie Farms ice-cream. 



He said there are already enough deep 

 freeze units on the farms of members 

 to create a big market for home de- 

 liveries. Several of the member plants 

 are scheduling ice-cream routes for the 

 new Pr.iirie Farms product. One truck 

 should be able to handle up to 600 farm- 

 er customers by making occasional de- 

 liveries. 



Prairie Farms ice-cream is only a start, 

 Fairchild said. In many areas the lAA- 

 atfiliated cooperatives plan to market a 

 complete line of Prairie Farms dairy 

 products. 



The problems involved will be many 

 times greater than those faced when 

 only butter was merchandized alone, 

 Fairchild said, but the gains to Illinois 

 farmers also will be many times greater. 



Fairchild managed the plant at Bloom- 

 ington for 20 years until he came with 



full of enthutiasm for the Pralrl* forms 

 product ts sfate manager, Forrest C. fair- 

 child (center) shown with Judson Grove, 

 Carroll (left), new PfC director and Prairie 

 farms board president, A. Oliver Bower, 

 Champaign, at annual meeting of llllnol* 

 Agricultural Association in Chicago. 



the state company last November. The 

 10 Prairie Farms plants are located at 

 Bloomington, Carbondale, Carlinville, 

 Galesburg, Henry, Moline, Mt. Carroll, 

 Mt. Sterling, and Olney. 



For the future of Prairie Farms Cream- 

 eries, Fairchild sees a more highly in- 

 tegrated statewide operation, and more 

 day by day team work among member 

 plants. We'll probably have a greater 

 interchange of milk between plants — 

 and probably a higher degree of special- 

 ization in member plants. Fairchild said. 



There is still a strong demand for 

 grade A milk, Fairchild said, and it 

 would pay Illinois farmers to convert to 

 grade A milk production. 



Dairymen are being paid a premium 

 averaging 50 cents for each 100 pounds 

 of grade A milk produced. This soon 

 pays for any additional ecjuipment needed 

 in most milk sheds. 



A. Oliver Bower, Champaign county, 

 president of Prairie Farms Creameries, 

 gave a progress report on the creamer)' 

 being organized at Carlyle. 



He said that land has been purchased 

 at Carlyle during the year and stock is 

 being sold to finance the operation. Con- 

 struction of the building will probably 

 start in 19-19. This plant was to have 

 been located at Centralia. 



The financial reports of the member 

 plants showed that butterfat purchases 

 this year totaled 12,530,797 pounds, an 

 increase of about 27 per cent over 1947. 

 To handle this volume Illinois farmers 

 have invested in land, buildings, and 

 equipment, more than $2,839,513 in the 

 10 member creameries. 



FEWER dairy cows and a heavy de- 

 mand for milk spell a favorable 

 year ahead for Illinois dairymen. 

 This was the outlook for 1949 

 presented during annual sessions of 

 the Illinois Milk Producers Association 

 held during the 34th annual convention 

 of the Illinois Agricultural Association 

 in Chicago. 



Prices for milk in 1949 probably will 

 average about the same as this year, 

 speakers said. They based their esti- 

 mates on reports issued by the U. S. De- 

 partment of Agriculture Bureau of Agri- 

 cultural Economics. 



Milk production is expected to be 

 slightly- greater than in 1948, although 

 farmers will milk fewer cows in 1949 

 than any year since the early '30's. Sup- 

 plies of feeds will be greater and heavier 

 feeding is expected. 



Heavy consumption and an increase in 

 the population were seen as factors 

 strengthening demand for dairy products. 



The Illinois Milk Producers Association 

 is a federation of all dairy marketing 

 cooperatives afl^iliatcd with the Illinois 

 Agricultural Association. 



It has a widely diverse membership. 

 Twenty-one bargaining associations or 

 producer dairies and the 10 Prairie Farms 

 Ci-cameries belong to the organization. 



The 10 Prairie Farms Creameries are 

 located at Bloomington', Carbondale, 

 C^arlinville, Champaign, Galesburg, Hen- 

 ry, Moline, Mt. Carroll, Mt. Sterling, and 

 Olney. 



IMPA members, organized as bargain- 

 ing associations, are located at Canton, 

 Decatur, DeKalb, Frccport, Galesburg, 

 Kewanee, Ott.iwa, Peoria, Pontiac, Rock- 

 ford, St. Louis, Mo., Spring Valley, 

 Springfield, and Streator. 



IMPA members maintaining receiving 

 and manufacturing plant facilities are 

 located at Champaign, Moline, and Chi- 

 cago (the Pure Milk Association with 

 10 plants). 



IMPA members operating cooperative 



^ 



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fat. 



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est 



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ops. 



peri 



ers 



Ahei 



Sell 



Bran 



dairies eng 

 manufacturi: 

 in Danville, 

 and Spring) 



One of t 

 studied by t 

 at their ann 

 tion in prici 



It was 

 month of St 

 sociation ha 

 a variation 

 3.5 per cer( 

 to $5.46 a 



These d'd 

 speakers sail 

 tail prices is 

 in prices pJ 



O. H. R; 

 dent of II 



advantage 

 when they 

 gether." ¥.] 



It was rt 

 that a stuc 

 markets wa 

 of the Uni 

 principal c( 



VOLUI 



651.05 



#91 



>5 



20 



I. A. A. RECORD 



JANUARTi 



