marketing 

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i up of 15 

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 J. P. Red- 

 l Marion A. 



ucers' agen- 

 Illinois Ag- 

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 Henderson. 

 ucers' agen- 

 jgfield, Sam 

 rl M. John- 

 ice Holmes, 

 Combs, Mc 

 : Marketing 

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rns 



ociate direc- 

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fitd for dis- 

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ty in 1907, 

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 Robert W. 

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RECORD 



/4 *Hea^. ^*»tfin<H/^ 1^€4}«Ua%-t<ffrc MOTOR OIL 



GOOD NEWS FOR FARMERS 



Illinois farmers can now get a new, IMPROVED rtfuUn-lypt maXxx 

 oil, especially suited for farm engines. 



The new Blue Circle Motor Oil contains, special ADDITIVES 

 which make the new oil greatly superior to old ittular-lypt motor oils. 

 These additives give your engine EXTRA PROTECTION— protec- 

 tion against oil oxidation and deterioration, protection against sludge 

 and varnish formation, protection against bearing corrosion. 



The new Blue Circle Motor Oil is made from top-quality paraflfin- 

 base lube oil stocks from our own Premier Petroleum Company. Over 

 a period of years, these Premier mid-continent stocks have built up 

 an enviable record of service in motor oils for trucks, buses, tractors, 

 and automobiles. Because of this record. Premier stocks are very 

 popular in the petroleum industry . Now these same top quality stocks are 

 available to Illinois farmers in the new r<gu/ar-<>'^«BlueCircleMotorOil. 



Exacting tests in actual engines have proved the superiority of the 

 new Blue Circle Motor Oil. One of these tests is equivalent to running 

 a stock car engine at 60 miles per hour continuously for 36 hours 

 without stopping and without changing the oil. Careful examination 

 of the engines at the end of these test runs proves that Blue Circle 

 Motor Oil will assure you of: 



(1) Safe lubrication 



(2) A cleaner engine 



(3) Modem protection against sludge and piston varnish 



(4) Longer bearing life. 



BLUE CIRCLE IS A "REGULAR" OIL 



The petroleum industry has worked together to classify oils into three general 

 types according to the service the oils are to perform. 



REGULAR-TYPE. "Regular" motor oils, as the name implies, are for use in engines 

 that receive good care under average operating conditions. The majority of 

 cars, light trucks, and tractors in use today will give excellent service on this 

 type of oil. Our new Blue Circle Motor Oil ranks at the very top of this classification. 

 PREMIUM-TYPE. "Premium" motor oils have service qualities not found in regular 

 oils. Premium oils are usually solvent refined and they have properties that enable 

 them to give extra performance under more severe operating conditions. Our 

 popular mini Motor Oil continues to excel in the premium classification. 

 HEAVY DUTY-TYPE. "Heavy Duty" motor oils are designed for the most severe 

 service found in such engines as army tanks, heavy trucks and buses, and large 

 diesels. In average Illinois farming operations, the principal uses for this type 

 of oils are in diesel engines and in trucks hauling heavy loads at high speeds. 

 Our I.F.S. Heavy Duty is a top-quality heavy duty oil which meets the exacting 

 requirements of the U. S. Army tests known as "2-104 B." 



CONSIDER PRICE AND QUALITY TOGETHER 



Price comparisons between classes of oils or within classes of oils can be mislead- 

 ing. There are wide ranges of quality in each of the three type dassificationt. 

 Some are cheaper than others. Some are better than others. Therefore, price and 

 quality must be evaluated together. In the final analysis, the good name of the 

 supplier should be given full consideration. 



r^j4l 



^^ ""J^. 



TO NEiP OUR PATRONS BUY WISELY... 



Buying motor oils is like selecting coal There are different kinds of stoves— hard coal stoves, soft coal stoves. 

 wood burning stoves. To buy high cost anthracite coal for a wood burning stove can be just as ill-advised as 

 buying a heavy duty motor oil for an engine that works efficiently and more economically on a "regular" motor oH. 

 If you have been using Illini Premium Motor Oil and if your motors call for a Premium motor oil. we do 

 rK)t advise you to change. However, if you have been using our regular Blue Seal Motor Oil or some other good 

 regular motor oil, you can now change to the new improved Blue Circle Motor Oil and have e\cry assurance 

 ^of getting the very best in quality — and safe lubrication at very reasonable cost. 



For mere datailad bifermotien en this n«w product, t«« your saUtman who drives the blue end white trwdu 



BLUE CIRCLE MOTOR OIL IS SOLD EXCLUSIVELY BY 



FARM BUREAU-TYPE COOPERATIVES 



AFFILIATED WITH 



ILLINOIS FARM SUPPLY COMPANY, CHICAGO, ILLINOIS 



MARCH, 1949 



11 



