lAAM^^ard Wins Award 

 Fbr General ExceUence 



Talking over lAA Rec- 

 ord award for gen- 

 erof editorial excel- 

 /ence ore left to right: 

 Oeorge t. Motxger, 

 secretary of organ- 

 Ixatlen and Informa- 

 tion, Creston foster, 

 editor; and Jim Thom- 

 son, assistant editor. 

 The lAA Record If 

 edited by ffie pub/lc- 

 Ity department which 

 Is under the super- 

 vision of Secretary 

 Metxger. 



Tost Year Kecords Gams in 

 Membership, Milk Consumption, 

 And Income to Dairy "Producers 



N' EARLY 1 2 million more dollars 

 for members' milk, with a three 

 per cent increase in consumers' 

 consumption, and 356 more mem- 

 bers is the success story for Pure 

 Milk Association in 1948, said President 

 Wilbur J. Swayer in addressing 2500 

 members attending the 24th annual PMA 

 meeting at the Sherman Hotel, Chicago, 

 March 12. 



Members of Pure Milk Association, 

 largest milk cooperative supplying Chi- 

 cagoland's milk, having 14,549 dairy 

 farmer members, poured into Chicago 

 from Illinois, Wisconsin, Indiana and 

 Michigan to take part in the annual meet- 

 ing of their organization. 



W. E. Winn, Richmond, 111., treasurer, 

 reported that the increase in net worth of 

 Pure Milk Association for 1948 was 

 $164,901.93, making the total net worth 

 of the Association $2,229,891.45. 



R. P. Alexander, comptroller, reported 

 that Association finances were audited 

 and certified by the Illinois Agricultural 

 Auditing Association. 



F. J. Knox, director of sales, gave a 

 detailed report on the pounds of milk 

 sold during 1948 by Pure Milk Associa- 

 tion. There was an increase of 4,1 1 5,047 

 pounds over 1947 and an increased value 

 of $11,763,549.02 over 1947. "For 1948 

 the average price per hundredweight was 

 $4.73 which is the best price in the his- 

 tory of the Chicago milk market," Knox 

 said. "A total of 350,373,795 pounds 

 of milk, representing 20 per cent of Pure 

 Milk Association members' 1948 produc- 

 tion, was handled directly by the Asso- 



ciation. This milk originated in the 

 Association-owned plants," Knox said. 



The location and pounds of milk han- 

 dled by Pure Milk Association plants are 

 as follows: Chicago, 111. 15,894,668; 

 Gary, Ind. 12,369,647; Hinckley, 111. 

 20,327,140; Kankakee, 111. 18,982,223; 

 KansasviUe, Wis. 42,067,762; Lisle, 111. 

 12,055,210; Mazon, IH. 10,850,259; Or- 

 fordville. Wis. 22,346,090; Richmond, 

 111. 21,021,076; Salem, Wis. 20,613,005; 

 Sharon, Wis. 14,551,934, or a total vol- 

 ume handled by all PMA plants of 211,- 

 079,014 pounds. 



In his address A. H. Lauterbach, gen- 

 eral manager of Pure Milk Association, 

 was emphatic in stating the Association's 

 opposition to oleomargarine being al- 

 lowed to use the yellow color of butter in 

 imitation of butter. Lauterbach stated 

 that dairymen had no objection to the 

 removal of taxes on oleomargarine but 

 definitely were opposed to oleomargarine 

 being allowed to masquerade as butter. 



Mrs. Haven Smith, vice president of 

 the Nebraska Farm Bureau, spoke on the 

 "Values of Rural Living". 



Dr. J. O. Christianson of the Univer- 

 sity of Minnesota, gave the principal M- 

 dress of the afternoon, speaking on the 

 subject, "Re-Discovering America." 



FARM BUREAU INSTITUTE 



The American Farm Bureau Institute 

 for the training of Farm Bureau organiza- 

 tion men from throughout the nation will 

 be held at the University of Illinois Aug. 

 15-19. 



\ N award for general excellence in the 

 field of industrial and association 

 magazine editing for 1948 has been won 

 by The Illinois Agricultural Asso- 

 ciation Record, oflficial state Farm 

 Bureau publication. 



Winners of the contest, sponsored by 

 the Industrial Editors Association of Chi- 

 cago, were announced last month. The 

 contest drew entries from 22 states. 



Magazines were graded on three points 

 — (1) presentation of editorial matter; 

 (2) improvement over 1947; and (3) 

 appearance. The lAA scored 46 out of 

 a possible 50 points in the first category, 

 9.5 out of 30 in improvement, and 16 

 out of 20 in appearance. Average im- 

 provement grade was 7. The Record 

 was given a total grade of 71.5 per cent. 

 Average for all entries was 64 per cent. 



An award in the form of a finely 

 etched engraving was presented to lAA 

 Record Editor Creston Foster. 



Market Your Wool by 

 Two Co-op Methods 



Two alternate methods of marketing 

 your 1949 wool clip are being of- 

 fered through the facilities of the 

 Illinois Wool Marketing Associa- 

 tion, according to manager Dale Rouse. 

 Illinois Wool Marketing Association is 

 an affiliate of the Illinois Agricultural 

 Association. 



First, the grower who wishes to market 

 his wool on the basis of grade and quality 

 may do so; and second, the wool grower 

 who wishes to sell his wool outright at 

 shearing time may do so. 



Under the first or consignment method, 

 the grower delivers his wool to the rep- 

 resentative of the Illinois Wool Market- 

 ing Association in the county where he 

 lives. This man will weigh the wool, 

 mark it for shipment and will then issue 

 a receipt covering the weight of the wool. 

 It is then shipped to the Association's 

 warehouse at Paris in Edgar county where 

 it will be graded. 



Under the second or purchase method 

 there is provided a daily cash market for 

 wool based on average market quotations 

 prevailing at the time. These prices are 

 subject to change at any time and will 

 be based upon clear, native fleece wool 

 with discounts applied to wools carrying 

 burrs, chaff, haystems, and seeds, black 

 and gray wools, and the short staple lamb 

 and fed wools. , 



22 



L A. A. RECORD 



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