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Now is the Time to Set-Aside for ADA! 



Tlic dialiengc of the day is greater promotion of the Dairy 

 Industry and its products. There's nothing wrong with the In- 

 ilustry that can't be cured by greater sales of milk . . . biitti'R . . . 



<;HFESn . . . ICt CREAM . . . HVAPORATED and DRY MM K.' 



This is the time to act with ada in june by endorsing tiie 

 American Dairy Asstxiation advertising Set-Aside. Even- dair\- 

 farmer . . . every cooperating plant . . . adds to the "po%\er of the 

 penny " to do the big national advertising job for the Industr\ and 

 its products. 



The cost is small . . . just a penny per poun'd of huttcrfat or 

 its equivalent produced in June. Remember 



JUNE IS ADA SET-ASIDE MONTH 



ILLINOIS MILK PRODUCERS ASSOCIATION 

 PRAIRIE FARMS CREAMERIES 



3D 



JUNE. 1949 



23 



