THERE'S a yellow Prairie Farms 

 Creamery truck that the young farm 

 citizenry of central Illinois watch 

 with particular interest. It looks 

 just about like the other Prairie Farms 

 trucks, but the contents are something a 

 little different. This truck operates out 

 of the Prairie Farms Creamery of 

 Bioomington, and the driver in addition 

 to picking up cream and selling butter, 

 sells ice cream in three delicious flavors. 

 The Bioomington plant is trying out 

 this ice cream delivery service to see 

 whether or not it is practical. The truck, 

 equipped with a deep freeze compart- 

 ment, alternates over all of the routes of 

 the Bioomington plant. It travels the 

 creamery routes in McLean, DeWilt, 

 Logan, Macon, Grundy, LaSalle, Liv- 

 ingston and part of Kendall county. 

 The ice cream is loaded into the deep 

 freeze compartment in half gallon and 

 gallon cartons which bear the familiar 

 Prairie Farms emblem. 



So far the experiment has met with 

 great success. Now that so many farm- 

 ers have electric refrigerators and deep 

 freezers in their homes, ice cream has 

 come to be a regular item on the din- 

 ner menu. The farm youngster doesn't 

 have to wait until the folks go to town 

 to enjoy an ice cream cone. Mom can 

 dip into a gallon or half-gallon Prairie 

 Farms ice cream carton and put a 

 double dipper of ice cream into the 

 youngster's favorite type cone. The 

 cones are readily available at the gro- 

 cery store. 



So far the Prairie Farms Creamery 

 of Bioomington is making ice cream in 

 three flavors — vanilla, strawberry and 

 chocolate. These three flavors are car- 

 ried in Mitchell's truck. The ice cream 

 keeps in top condition in the deep 

 freezer compartment so that it is de- 

 livered to the farm in the same shape 

 as if it were delivered over a store 

 counter. 



Mrs. Richard Gardner who lives with 

 her husband and two daughters, Betty 

 Jane, two, and Mary Ellen, four and one- 

 half years old, on a farm one and one- 

 half miles north of Wapella in DeWitt 

 county, says that they use from one- 

 half to a gallon of ice cream per week. 

 "Our family, with the exception of 

 my husband, really likes ice cream," 

 Mrs. Gardner said. 



Other Prairie Farms plants making 

 ice cream are Mt. Sterling, Carlinville, 

 and Henry. Whether or not these plants 

 will add ice cream delivery service de- 

 pends upon demand from the patrons. 



Bafty Jane Oardnor, Mt photo, hat a Arm 

 grip on a haM gallon of Pralria forms 

 strawberry Ice cream a* she gfreefi on old 

 friend, Ralph Brenning, former route driver 

 nnd now fleldmon. Right: You don't have 

 to go to town fo gel Ice cream toy Mary 

 Ellen and Betty Jane. 



Driver Loren Mitchell 

 of the Prairie Farms 

 Creamery of Bioom- 

 ington (top photo j Is 

 a welcome sight to 

 Mary tllen and Betty 

 Jane, daughtert of 

 Richard Gardner, De- 

 Witt county. They 

 know his truck tarrlet 

 Ice 



Mrs. Richard Gardner, 

 DeWllt county, putt a 

 half gallon container 

 of Prairie farms Ice 

 cream In her deep 

 freeze. 



ICE CREAM 



every day 



Remember How Long You Used to Have To Turn The 

 Crank on the Home Freezer to Get Ice Cream. You Don't 

 Have To Do That In Central Illinois 



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