CHAPTER VI: MARKET SEGMENTATION: CLUSTER ANALYSIS OF 



HUNTER TYPES 40 



Market Segmentation 40 



Cluster Analysis Design 40 



Description of Hunter Types 43 



Economic Analysis of Cluster Groupings 43 



CHAPTER VII : CONCLUSIONS 50 



REFERENCES 51 



APPENDIX A: SURVEY INSTRUMENT 54 



APPENDIX B: ESTIMATED BIVARIATE MODELS 61 



