267 



Mr, DiNGELL. Well, it looks to me like we may \mve to repeal that 

 section, although it seems to refer only to the use of skins themselves 

 for promotional purposes. 



Mr. Pelly. Mr. Chairman, I think it would be well also to have 

 submitted in the record the description and the amounts of promotion 

 money, advertising costs, what magazines they went into, and just how 

 this authority was taken in order to try to advance the price and sale 

 and demand. 



Mr. PoixocH. How many years do you want to go back, Mr. Pelly? 



Mr. Pelly. 1966 it was negotiated into the contract. 



Mr. Pollock. From 1966 ? 



(The information follows :) 



Amount of total advertising cost allocated hy Fouke to U.S. Government-owned 



skins 



^^^1^ $145, 648 



1967 138,564 



1968 160, 620 



1969 161, .919 



1970 127, 128 



Advertising Media Used by Fouke Co. 



Under the provisions of the various contracts with the Fouke Co., the adver- 

 tising approach for the forthcoming year is reviewed. The Fouke Co. describes 

 the direction and media that will receive direct attention. Generally it is the 

 printed media such as newspapers, and popular and fashion magazines, both in 

 Europe and the United States. In the United States, newspapers such as the New 

 York Times, Wichita Eagle Beacon, Chicago Tribune, "Women's Wear Daily, and 

 Buffalo Courier Express have carried advertising. Magazines such as Time, 

 Newsweek, Playbill, Vogue, Harper's Bazaar, and the New Yorker have also 

 carried advertising. In addition, television appearances, radio interviews, and 

 fashion shows have been conducted to promote the acceptance of Alaskan fur 

 seal garments. The advertising campaigns by the Fouke Co. and an agency 

 under contract with Fouke Co. are within the guidelines and approved budget 

 estimates. 



Mr. DiNGELL. Let me ask, if you are going to benefit the Pribilof 

 Islands', would you not best see that the skins were processed in the 

 area and the islanders have an opportunity to get the economic gains 

 from that activity as opposed to sending it to the Fouke Co. down in 

 South Carolina ? 



Mr. Pollock. Mr. Chairman, many years ago when I was in the 

 Alaska Legislature, we had extensive hearings on precisely this point, 

 and for the purpose of trying to move the industry from where it was, 

 I believe, in St. Louis, Mo., but it is now in South Carolina, to Alaska ; 

 and after the extensive hearings and after investigation of other people 

 in the business, it was determined that the Fouke Co. has a unique 

 capability for doing this that no other people can match. 



Mr. DiNGELL. Can you not take the unique ability up to the Pribilofs ? 



Mr. Pollock. They have chosen to try to do this. There have been 

 a number of furs set aside for the natives on the islands to try to learn 

 the trade and to try and tan and so forth, and they simply have not 

 done it. 



They do not have the capability, and nobody in the fur tanning 

 industry can match the quality of fur that is processed by the Fouke 

 Co. 



That is the only reason we have it down there. 



