states becomes more complex. After the last two days I know it may 

 seem somewhat anti-climatic to many of you as it does to me, to now 

 address the issue of press relations, as they pertain to the outdoors 

 and^atural resource concerns, but actually this is probably the most 

 important point of the whole meeting. This is the highlight of the 

 entire conference as far as I'm concerned. And the panelists we have 

 today are very impressive and I think you will determine that as we get 

 on with the program. If the various resource user groups are to ever 

 successfully meet the challenges of today, and form the types of 

 coalitions necessary to influence decision-makers, the communication 

 need, I'm sure, is obvious to all of us. So this morning's panel is 

 actually a focusing back to the theme of the conference: 

 communications. Agencies, I am told, tend to try and manage the news 

 and sometimes they don't know how to talk to the press. Some of us 

 bureaucrats think the press devotes their efforts to sensational 

 reporting only and somewhere between these two extremes there has to 

 be a middle ground. And I hope we receive some enlightenment here 

 this morning, with two bureaucrats and three others who earn honest 

 livings, I think we probably will. 



First on the agenda is one of the bureaucrats. Bill Brown. Bill 

 trys hard to manage the news, or mismanage as the case may be, for 

 the Wyoming Game and Fish Department. And by the way, I want to 

 mention here that Bill was the original organizer of the Intermountain 

 Outdoor Symposium, the first of which was held last year in Wyoming. 

 Bill has a very diverse background. He has worked three years for 

 the Wyoming department as Information Officer. Prior to that time he 

 was a free-lancer for Peterson Publishing Company in Los Angeles. He 

 also served as Assistant Editor of the Peterson Hunting Magazine. 

 Prior to that he conducted an anthropology school on the Ute 

 Reservation. I'm sure he has lots of good stories about that. He 

 worked on development of the Ute Mountain Park and before that he 

 was with BMW in Germany as a writer. He was also a liaison officer 

 with NATO. With that I'll turn it over to Bill Brown. His topic, 

 "Problems the Press Can Create." 



Outdoor 

 News 

 BILL BROWN : Last year when I started this thing it was really Repo«^n8 



apparent to me that there was one hell of a growing need to make 

 communications better. So far it hasn't worked. It hasn't gotten much 

 better. One of the reasons in Wyoming that they haven't gotten better 

 is the quality of the news people. Last year I originated this thing, 

 and had to talk to a lot of people and I had to be nice, because I was 

 the host. I'm not going to be very nice today. And it's easy to call 

 names and spit at people, but I've got a slide projector and I'm going 

 to show you some things. I deal with all the different forms of media: 

 television, radio, newspaper, magazines. I work one-on-one. The 

 one-on-one is always the best. It's always the most effective. 



A lot of my talk today is going to be centering around newspapers 

 and magazines. Why am I selecting newspapers and magazines? 

 Probably because they do the poorest job. In radio and television we 

 don't have very many problems. But with newspapers and magazines, 

 there's quite a gap. There're quite a few problems. 



