issues in the areas that you and I are concerned about and so many 

 different possible interpretations and such a tremendous down-side to 

 administrators who either get the facts wrong or have the facts 

 reported incorrectly or who suggest that they don't want to reveal what 

 they know, that some new formats need to be tried to communicate with 

 the public on the issues that don't have a definitive bottomline. There 

 are three, I think, very hot forms of media--or cool to use McLuan's 

 old terminology, which is really not cool anymore--but three very 

 aggesssive forms of media that can be used by all of us, administrator 

 and public alike, in ways I think will serve us all quite well. 



The first is the "Playboy" interview format. I'm not endorsing 

 "Playboy" but that's the simplest way to say what this is. And a lot of 

 magazines and some newspapers are using it. And that is simply to 

 bring together four or five of the best informed people on a given 

 subject and run the tape recorder and allow them to express their 

 points of view in conversation with each other and give the public some 

 range of understanding of what the differences and issues are within 

 those different positions. I'm finding over and over again that for me, 

 one of the most useful forms of reading are the different perspectives 

 within something as intensely complicated as the energy issues. As 

 Malin said, you need not just an energy expert, a biologist, a 

 limnologist, and an economist, you also need human relations kind of 

 people in some of these stories in terms of community impacts. The 

 interview or the multiple-party discussion format is being read today, 

 and in a sense it has a tremendous advantage for the administrator 

 because if he can set up the context of those kind of issues being 

 displayed, he can give more than he can if he just takes some potshots 

 himself. 



The second is somewhat like that. Do you remember the old 

 advocates T.V. series on public television? It is now being used in 

 Denver by channel seven on a sporadic basis--that's a CBS affiliate in 

 Denver which may come up here on cable. Probably only channel two 

 comes to Montana because it's unaffiliated and, enough said about that. 

 But channel seven, the CBS affiliate, is one of the dominant television 

 stations, and it is taking 8 p.m. and 9 p.m. time periods and having 

 public debates with the best informed people available on key 

 issues--several of which have focused on growth and energy. Nuclear 

 energy is coming up and I've agreed to host that one at the end of this 

 month. My role will not be to go and blow myself and the Governor 

 away with my particular views on a very sensitive issue like nuclear 

 energy, but to bring together some in-depth experts on the subjects 

 who can inform the public on the various sides of that question in a 

 time-slot that is guaranteed to draw at least ten to 15 percent of the 

 viewing audience. That advocates' format, again, is a super way for 

 the administrator to play a role in helping the public understand issues 

 and to work with the media. 



Finally, it at least is happening in Colorado and I assume 

 elsewhere, the live radio interview format, or the call-in interview 

 format on radio. KOA in Denver is the largest radio station in the state 

 in terms of broadcast power and I think in terms of listenership. It's 



