STEVE BAYLESS : Thank you Buie. Highpoint, North Carolina must 



be something similar to Twodot, Montana. 



Our next speaker is currently Associate Dean of the College of 

 Natural Resources at Utah State University, Logan, Utah. He also 

 serves as Director of the Ecology Center and he's a professor of 

 wildlife sciences at USU. I was fortunate to benefit from his knowledge 

 back in the 60's and Fred, I guess I'd just have to say we've come a 

 long way since worrying about whether or not we're going to shoot hen 

 pheasants. He is currently Chairman of the National Academy of 

 Sciences Committee on Wild Horses and Burros and he is also currently 

 active with the Governor of Utah's Office on problems associated with 

 the MX missile. Fred Wagner. 



FRED WAGNER : Well, I am an academician. I have bee on the Utah 



State faculty for the last 18 years but I have worn more than one hat 

 in my day. Before I went to Utah State I was a wildlife biologist for 

 the Wisconsin Conservation Department--it used to be called that. So 

 I've had the opportunity of watching the media operate from that 

 advantage point as well as my present one, and I've also interacted 

 with our I and E people, and witnessed their trials and tribulations in 

 communicating the problems of the Wisconsin department. So I'm sort of 

 sneaky. I sort of have several vantage points and while the main hat I 

 wear is the adademicians's hat, I have been in those other places too. 

 So if I say some things about I and E divisions it's with sympathy, and 

 only, you know, I hope, to be taken constructively. I'm going to flock 

 shoot today. It's a case of "If the shoe fits, wear it," because since 

 I'm generalizing it's obvious that there are exceptions. And some of 

 you--maybe every one of you in this room--will not be affected by any 

 of the critical remarks because maybe you're not really guilty of some 

 of the things that I'm going to say. But anyway, at any rate, here's 

 some flock shooting. 



First, a general point of view. Since I'm an academician these 

 days I look at communications--either our own from university campuses 

 or your's for those of you in the media, or in agencies who have the 

 responsibility for communicating. I guess the main thing I look for in 

 all of our activities is the educational content of what goes out and 

 what's produced. And not surprisingly I guess, this should be the 

 case from someone with the kind of job I hold these days. But, I 

 guess I feel that we're all in the same boat of needing to educate and 

 enlighten the public and so I look first of all for the educational 

 substance of what's done. I think we have a responsibility and, really 

 a privilege to help the public understand the problems of the 

 environment and of resource management. In doing so, it seems to me 

 that we enrich people's lives and we hopefully make better citizens out 

 of them and they operate more effectively in our democracy. 



Okay, so thinking in terms of the educational content of the 

 output of each of our efforts I'd like first to say some things about 

 agency I and E programs. I have several peeves about agency I and E 

 programs. The first one, and probably the main one, is that most 

 agencies don't make a big enough commitment to them. Most I and E 



