input into the structuring of the headlines. He felt that often there 

 was a different editorial slant given in the headlines than was present 

 in the article, or sometimes there was just weak or poor correspondence 

 be^een the headlining and the substance of the article. I'm not taking 

 sides in this issue. I'm just telling you what another academician 

 thinks about these things. But on the matter of headlining and the 

 Sagebrush Rebellion thing that Malin raised before, and the stew that 

 we're sort of in now in northern Utah over the Bern Shanks news 

 release on the Sagebrush Rebellion, Malin's very responsible newspaper 

 used the words "HYSTERIA MOTIVATES THE SAGEBRUSH REBELLION." 

 One of the down-state newspapers decided it would go a little stronger 

 and it's headline on the same new release, which was somewhat 

 condensed over Malin's article, was "GREED MOTIVATES THE 

 SAGEBRUSH REBELLION." 



Now you can see what's hitting the fan on such a thing because 

 our state legislature has just passed by a two-thirds vote, a state bill 

 favoring the Sagebrush Rebellion and that bill was signed by our 

 governor. So you see what that says by implication. If greed 

 motivates the Sagebrush Rebellion, you can see what that is saying 

 about our legislature and about our governor. You can see why the 

 telephone is ringing every few minutes on our campus and why we're 

 going to get a legislative delegation next week on the matter. Well, 

 that's just a bit of a sideline on that problem that Malin raised. 



At any rate, my own experience has been favorable with the 

 newspapers and I really don't have much to complain about there. But 

 I do have a pet peeve among the media and that's television. If there 

 are television people here I'm sorry, but I have to tell it at least like I 

 see it. Potentially, this is the medium with surely the greatest 

 educational potential of any of them and occasionally it reaches that 

 potential. The Watergate issue as mentioned earlier. Surely we have 

 never before been as well informed on governmental functions as during 

 the height of the Watergate issue. I've looked at the Iranian problem 

 of recent months and it must be a fantastic educational experience to 

 have the passions of the Iranian people brought into all our livingrooms 

 and to learn about a culture that most of us will never see and will 

 never visit. Many of us will never get out of this country. So 

 potentially there is a terrific educational opportunity there. But mostly 

 it misses. In fact, I think that the television medium does the least of 

 any of the media to educate the American public. I think it's a 

 wasteland. I think it follows rather than leads. I think it lowers 

 rather than elevating the taste and the intelligence and the culture 

 level of the American public. I think it's a national disgrace. 



It's not that way everywhere. There's superb television in 

 Europe. The BBC has magnificant material: the dramatic material, the 

 documentaries, the news material that they put forth. Something that 

 could very well have been shown at this conference is a really elegant 

 one-hour documentary on the desert done by BBC. It's a 

 breath-taking thing and it's the kind of thing we could be doing with 

 television in this country and very salable. You can take almost any 

 university course by television in Holland. Australian television has 



