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3. Increase awareness of the array of management tools Mf^WP will employ once the gray wolf is delisted in 

 Montana. 



STRATEGIES 



To meet the above objectives, a cooperative approach will be necessary. Partnerships among state and federal 

 agencies, Indian tribes, hunting and conservation groups, the agricultural community, schools, civic groups and 

 others are vital for success. MFWP will also employ targeted infonnation delivery based on MFWP surveys that 

 show where and how Montanans and others get infonnation on natural resource issues. Most strategies will have an 

 associated MFWP website component. Initial strategies include: 



Internal Affairs 



Use MFWP internal communication vehicles to highlight and explain the Montana Wolf Management Plan 



• Prepare a Montana Wolf Management Plan primer for MFWP employees to include information, status and 

 logistics of Montana's wolf management responsibilities. 



• Fresh Tracks internal newsletter updates about Montana Wolf Management Plan progress 



• Regional and division meetings will include presentations on the Montana Wolf Management Plan 



Media 



Use statewide media to highlight and explain the Montana Wolf Management Plan 



• Prepare a "Montana Wolf Management Plan" news and information kit for news reporters. 



• Use paid radio advertising and Public Service Announcements to reach a broad spectrum of the public for 

 an initial announcement focusing on Montana Wolf Management Plan participation and comment; and 

 develop more announcements as the project moves forward. 



• Use paid television advertising and PSAs to highlight important information. 



• Include selected paid advertisements in local newspapers. 



• Expand and update MFWP's Wolf Management website. 



• Issue regular news releases to highlight the Montana Wolf Management Plan launch and its progress. 



• Produce MFWP "Outdoor Reports" for television news broadcasts 



Displays and Information 



Use displays and prepared information to highlight and explain the Montana Wolf Management Plan 



• Produce a quality full-color pamphlet— suitable for direct mailings, meeting handouts, and website placement-- 

 that outlines Montana Wolf Management Plan goals, recovery triggers, management options, and wolf ecology 

 and history in Montana. 



• Produce associated portable display and materials for meetings, lobbies, and gatherings. 



• Include project specific information in interest group newsletters and MFWP's legislator updates. 



• Include project specific information in MFWP license agent newsletters. 



• Include project specific information in MFWP Hunter Education newsletters 



Presentations 



Use statewide presentations that could include, video, PowerPoint, web-based PowerPoint, 35mm slides, and 

 associated educational materials to explain the Montana Wolf Management Plan 



• Present objective "wolves in Montana" programs at local schools 



• Present objective "wolves in Montana" programs for civic and interest groups 



• Conduct or cooperate in "wolves in Montana" discussions at statewide meetings or conventions. For 

 example at the Montana Bowhunters Association, Montana Outfitters and Guides Association. Montana 

 Livestock Association, and Montana Wildlife Federation and other annual gatherings. 



• Work closely with MFWP biologists, information center staff, and wardens to enhance their direct contacts; 

 also include biologists and wardens in school presentations and other presentations. 



