MARKETING 



325 



The Western or Northwestern fruit farmer usually devotes all 

 his time to one crop. If the fruit chosen is the apple, this is the 

 grower's specialty, and it is on this one crop that he depends for 

 his income. Because of their great distance from market, to make 

 a profit the Western growers have been forced to form selling 

 organizations. These have in most cases been successful, for they 



Fig. 149. The ideal in store arrangement 

 Harrod's stores, London, England. (Courtesy of the Northwestern Fruit Exchange) 



have been able to place the apples grown in these regions not 

 only in all the large markets of the United States but in those 

 of foreign countries as well. 



It has been easy to form such organizations, particularly in the 

 Pacific States, where the farms are conducted on an intensive basis 

 and are confined to small agricultural districts which are far removed 

 from the best markets. The best system is for each locality to have 

 an association consisting of the local growers. These organizations 

 then furnish a representative to the larger central organization. 



The many advantages of association will be treated in Chapter 

 XXVIII. 



