MARKETING 329 



England, and New York to supply this trade. Boxed apples for 

 the after-Christmas trade should be the finest Winesaps, Rome 

 Beauties, Orange Yellow Pippins, and other high-grade goods. Of 

 all the Western boxed apples, there are none that equals the Orange 

 Yellow Pippin and the Winesap in the eyes of the Hamburg con- 

 sumer. Often $4.00 or $5.00 a box is paid for this choice fruit. If 

 Ben Davis were offered for sale at the same time in March, probably 

 $1.75 to $2.00 would be all. that could be obtained. The ocean rate 

 is 22 j cents per cubic foot for apples in cold storage and fifteen 

 cents in common storage. The railroad charges per hundred from 

 the point of growing to New York City, and the commission in 

 Hamburg, should be subtracted from these figures. 



Owing to its geographical location, Hamburg is destined to be 

 a great distributing center, as it has good communication with many 

 other parts of continental Europe, north, south, and east. 



Selling fancy apples. There are two kinds of consumers that 

 must be catered to — one is the family which buys by the box or 

 barrel, the other is the individual living in an apartment, a board- 

 ing house, or a hotel, who buys by the dozen. To reach this in- 

 dividual buyer, growers must put their apples up in attractive 

 pasteboard boxes — half a dozen or a dozen apples in a box — 

 with neat handles, so that the purchaser can conveniently carry the 

 package. The average individual will not buy a dozen apples if 

 put up in a paper bag. 



In 19 1 2 a grower in Missouri sold 500 boxes of fancy apples 

 for $50.00 a box. Each box was divided into twelve compartments, 

 each holding one apple, at least 3 inches in diameter, wrapped in 

 paper. The apples were hand selected at the trees, and were 

 wrapped at once in tissue paper and placed in the compartments 

 of the box. Each box was supplied with a label which gave the 

 name of the variety and the name and address of the grower. 



A still more fancy article has been placed on the market — one 

 apple with stem and two leaves attached, well wrapped in tissue 

 paper and packed in a separate box. The boxes are sealed with 

 a small band of paper and neatly labeled with the name of the 

 variety, the locality, and the grower. These individual apples are 

 in demand at certain select hotels and restaurants in the large 

 cities, where they are served to the guests without breaking the 



