330 THE APPLE 



seal. The apple with the two green leaves (the leaves are dipped 

 in a solution that preserves their natural color) makes a very attrac- 

 tive appearance. Fifteen cents each at wholesale has been received 

 for apples put up in this manner. 



Cost of selling compared with cost of growing. A good average 

 cost of growing apples in barrel lots is as follows : 



Labor 50.50 to 50.75 



Interest and other charges .10 to .15 



Incidental cash outlay .15 to .25 



One barrel .35 to 40 



Total #1.10 to 51.55 



If stored 25 to .40 



51.35 to 51-95 



The average cost of selling apples in barrel lots is as follows : 



Freight $0.10 to $0.15 



Commission .06 to .25 



Cartage .15 to .25 



Jobbers 25 to .40 



Retailers ... .50 to 3.00 



Total 5 1. 06 to 54-05 



If storage is necessary .25 to .35 



$1.31 to 54-3° 



In other words it costs as much at a low average to sell a 

 barrel of apples in barrel lots as it costs to raise it, and some- 

 times the selling costs are twice those of the highest average 

 production costs. 



Advertising. A campaign of advertising called the " Stamp 

 Plan" has been started by the International Apple Shippers' 

 Association. The plan is patterned after that used by the various 

 governments when it becomes necessary to raise large funds ; for 

 instance, during the Spanish-American War. 



The stamps will be issued in two denominations — one-cent and 

 two-cent. A one-cent stamp will be required for every box of 

 apples and a two-cent stamp for every barrel. The money derived 

 from the sale of the stamps will be placed by the Equitable Trust 

 Company of New York City to the credit of the advertising fund. 

 The stamps will be placed on sale at various distributing agencies 



