374 THE APPLE 



many other supplies may be more advantageously purchased by 

 the organization than by individuals. 



In a like manner, if the organization has the selling of all the 

 fruit of the community, with its necessary uniform grading, pack- 

 ing, labeling, etc., it is. able to distribute its produce more widely 

 and more advantageously. If buyers come into a locality where 

 there is a growers' and shippers' organization, it is possible for 

 this organization to dictate the price which must be paid for the 

 fruit. This is as it should be. 



A good example of cooperative organization is found in the 

 California Fruit Growers' Exchange, which practically controls 

 the orange and lemon prices of its members' product. The Long 

 Island Potato Exchange and the Long Island Cauliflower Exchange 

 control to a marked degree the outgoing crops and the price re- 

 ceived. The new organization known as the North Pacific Fruit 

 Distributors is destined to be a potent factor in developing, man- 

 aging, grading, packing, and selling the products of the great 

 Northwest in the United States. 



The success which the new central distributing body has met 

 in arranging to deal with the storage question serves to illustrate 

 the kind of encouragement and cooperation which the growers 

 are receiving from the community at large. Very soon after the 

 central body was organized, the trustees received offers of capital 

 sufficient to construct all storage warehouses necessary to the effi- 

 cient handling of the fruit crop of the Northwest. Steps toward 

 popularizing the fruits grown in the Northwest for the purpose of 

 increasing consumption are strongly urged by the growers, who 

 are ready to set aside a fund for this purpose. 



It is assured that selling agencies will be established or agents 

 designated (probably the latter) in all the distributing centers in 

 this country and abroad. It is felt that in handling fruit in large 

 quantities through this kind of selling and distributing organiza- 

 tion, the overhead charges will be greatly reduced and both the 

 producer and the consumer will be benefited. 



