Marketing and Storage 325 



quarters in New York City may distribute his purchases 

 all over the world. The carlot operator usually has a 

 certain trade built up in a given region and buys to supply 

 this trade. His business resembles that of a wholesale 

 groceryman who carefully gauges the demands of his cus- 

 tomers and buys to fill their needs. 



Carlot distributors. 



In recent years, various forms of distributing agencies 

 have been established for the purpose of accomplishing in 

 a measure for the whole country what a broker or commis- 

 si<}n merchant does for his immediate city or vicinity. By 

 handling a large volume of business, such agencies are en- 

 abled to build up a competent sales organization at a fairly 

 low overhead. Cooperative marketing associations or in- 

 dividual growers frequently employ such selling agencies 

 usually on a flat fee, a package or occasionally on a per- 

 centage basis. For an additional charge the sales agency 

 sometimes does the necessary warehousing. 



This type of sales service has many advantages. While 

 growers or growers' organizations are usually obliged to 

 sign up their crop in advance of the season, they are given 

 the privilege of confirming or rejecting orders as secured 

 by the selling agency. Not infrequently carlot distribu- 

 tors help finance the crop by making advances to individual 

 growers during the growing season. 



FIELD OF DISTBIBUTION 



Foreign markets. 



The extension and development of foreign markets is a 

 popular subject for consideration. The extent to which 

 this trade may be developed is of course largely a matter 



