Marketing and Storage 335 



storage plants in the regions of production. Storage at 

 the point of origin has one distinct advantage. By keep- 

 ing the fruit here the shipper or grower is not committed 

 to any particular market, but may hold his fruit or ship 

 to such market as he may see fit. By holding a portion of 

 the crop in regions of production, the strain on transporta- 

 tion facilities at harvest time is very materially reduced. 

 Storage for at least half the crop, particularly in areas of 

 large production, seems to be recognized as a necessary 

 provision. If the grower or shipper has a well established 

 market, it is advisable for him to store his fruit in or 

 near that market rather than hold it at point of origin. 

 In this way his product is available for quick delivery 

 under favorable marketing conditions in quantities to meet 

 the demand and is not exposed to the dangers incident to 

 traffic. 



.As stated above, cold-storage plants are for the most 

 part situated in the eastern states. Large plants are 

 located through western New York and provide excellent 

 facilities for handling the barreled crop of this region. 

 Here it is possible for the grower to haul his fruit imme- 

 diately to the cold storage. At the same time he enjoys the 

 advantage of being in close touch with the eastern market- 

 ing conditions. 



Common storage. 



Common storage has as yet played only a small part in 

 the handling of the eastern apple crop. In the Pacific 

 Northwest, however, this form predominates and is an 

 important factor in the handling of the crop from that 

 region. 



No attempt will be made to discuss in detail the relative 



