338 The Commercial Apple Industry 



investigation will be an invaluable guide to better distribu- 

 tion. 



The value of unbiased market reports which will afford 

 the growers and shippers alike the benefit of telegraphic 

 news service as relating to the price and marketing condi- 

 tions of apples in the different centers is already recog- 

 nized. 



COOPERATION VS. INDIVIDUAL EFFORT 



The government has at all times encouraged and fos- 

 tered cooperative spirit among growers. Despite this co- 

 operative effort, it must be recognized that by the issuance 

 and dissemination of reliable crop forecasts and reports, 

 and by its market news and inspection service, the govern- 

 ment is making the individual more independent and more 

 able to conduct his business than formerly. Just what 

 the effect of these divergent tendencies will be remains to 

 be seen. For the exceptional grower, the man with un- 

 usual business acumen, it may mean that he will be en- 

 abled to conduct his individual business independently to 

 his greatest satisfaction. On the whole, however, the bene- 

 fits of cooperation are not to be denied and will doubtless 

 continue to play an increasingly important part in mar- 

 keting. 



