THE OOLOGIST. 39 



THE SCIENTISTS INTERNATIONAL DIRECTORY. 



Third. The last edition of the "Scientists' International Directory" con- 

 tains the names and addresses of over 0.000 Professional and Amateur American 

 Naturalists and Scientists, and over 1,000 Live Foreign ones, located in every 

 quarter of the Globe. 



Summary. From these three sources: 



1. Our own Correspondents. 



2. Our World's Fair Register. 



3. Scientists International Directory. 



We shall secure at lead 18.000 all different addresses and possibly a full 20,000 

 — to each of these we propose to seud a sample copy of our No. 101, March, 1894, 

 Oologist. 



Every copy will go to an address whom we believe will be interested in the 

 Oologist and the business of F. H. L,. & Co. 



If we have convinced you that our last statement is a fact — Why will it not 

 pay you to have your Want, Exchange or For Sale Notice or even a full page 

 advertisement in these 20,000 March Oolojj.ists? 



OUR ADVERTISING RATES. 



Rates will not be advanced but will remain the same as an 

 ordinary 2,500 editiou which are as folows: Want, Exchange and For Sale 

 Notices 50 cts. per 35 words, le. per each additional one, each figure used in 

 these notices will be couuted as a word or the same as when used in a telegraph 

 message. Dealers can use the Want, Exchange . and For Sale Columns at 

 regular advertising rates only, viz: 20c. per line, counting seven words to the line. 



RATES FOR ADVERTISEMENTS. 



20 cents per Nonpareil Line. 168 lines in every page. 



No advertisement of less then 3 lines will be accepted for March issue. 



All orders for advertisements amounting to $2.00(10 lines)or less must be ac- 

 companied by cash. 



Recapitulated Rates for the 20,000 edition for March, 1894 from which there 

 is positively no deviation. 



1 page (1G8 lines) $16. 8Q 



+ " (84 " ) 10.50 



i " (42 " ) 6.30 



Jr " (21 " ) 4.20 



1-16' (10 " ).. •. .. 2.00 



Unless you have a satisfactory rating with either Dun's or Bradstreet's Com- 

 mercial Agency, or can give us satisfaetoi'y Bank Reference, or have already had 

 sufficient dealings with us to satisfy us of your financial re iability, the cash must 

 accompany your order. If, however, you have either of the above three require- 

 ments and your order is for space amounting to over $2.00 we will neither re- 

 quire nor ask for a single cent's pay until we prove to you 



1st— By our printer's affidavit that we have issued 20,000 copies of March 

 Oologist 



2d — By our P. O. postage receipts that we have mailed at least 15,000 of the 

 number. 



THE EXPENSE OF MAILING 20,000 CIRCULARS 



To print and mail a 2-page circular the size of a page in the Oologist 

 would cost you from $300 to $400. We will print you a 2-page advertisement in 

 March Oologist for only $33.60 or at one-tenth the cost of printing the 

 circular. An advertisement in March Oologist would stand a much better 

 chance of being preserved than the circular, and while the expens would not be 

 a tithe of that in the issuance of the circular, we are confident that the results 

 which we are all after, would be largely in favor of the Oologist. 



