318 THE OOLOGIST. 



A Monthly Magazine for both Amateur and Specialist, Devoted 

 Exclusively to Research in Natural Science. 



The above publication I shall issue regularly after Nov. 15th at latest, and first 

 number may possibly appear sooner. 



It is to be a high class journal, 40 wide double column pages, and will contain 

 interesting articles illustrated with tine engravings, on Oology, Ornithology, Mam- 

 malia, Mollusca. Mineralogy, etc. No fiction, or overdrawn articles will be al- 

 lowed, but all matter will be strictly original, from the pens of the best Natural- 

 ists of the present day. I have already a large list of our most eminent scientists 

 that have pledged their hearty support, and from the encouragement already re- 

 ceived, and the fact that I have on hand a very complete stock of Natural Science 

 Specimens, su that all cuts may be taken from the original objects and true to na- 

 ture, I feel assured of a Journal, that will at once command a place among the 

 very highest and best of its kind. 



For the first year, an Exchange Column will be open for the use of subscrib- 

 ers, at one-half the usual rates. I have used the columns of Scientific magazines 

 enough to know that to be valuable, the paper must have a large circulation. I 

 cannot boast a large subscription list at present, of course, but I can guarantee to 

 every person, who may send his advertisement for the initial number, that his ad. 

 for the first three numbers at least, will go to 5,000 first-class addresses. These 

 5,000 names will be carefully screened from over 20,000 names now on hand. 

 Over half of these parties have either written or ordered of me the past year. 

 Can you think of a magazine that offers such opportunities for A 1 results. The 

 rates will be as follows, for the present. We guarantee them never to be aDy 

 lower. 



20 cents per nonpareil line each insertion. 



12 lines to the inch. 



Advertisements to run 3 months or more 15c per line. 



Exchange, Want, For Sale, Notices ic per word. 



No Exchange for less than 25c. 



The subscription price will be $1.00 a year. In order to start the Magazine off 

 with a good sized list of subscribers, I make the following offer. 



To each and every person who sends me $1.00 for subscription to "The Mu- 

 seum" for a year, beginning Nov. 15th, and ensuing for one year therefrom, I 

 agree to send a credit slip good for 50c worth of anything I advertise; or, you 

 may receive one year's subscription free; with an order to the amount of $2.00 

 worth of anything I advertise. 



Doubtless no one is better posted than I of the perils of launching into the 

 sea of "specialist" journalism, and I would not do so at this time, were I not 

 urged on by my friends and patrons, they assuring me that at this time there is a 

 need of a Journal such as I shall present to you. They have been, one and all, so 

 enthusiastic in their support, that I feel sure of hearty approval all along the line. 



Hoping to hear from you frequently and to merit your patronage, I am, 

 . * Yours Fraternally, 



WALTER F. WEBB, 



Albion, N. Y. 



