this group, about two -thirds serve it one or 

 more times weekly; in addition, as many as 

 8 out of 10 frequently order it when eating 

 out. 



The survey shows that 7 of 10 homemak- 

 ers prefer eating fish in a restaurant because 

 they do not like or know how to cook it. 

 Paul M. Jacobs, executive vice president of 

 Gorton, said: "The finding presents a major 

 challenge to the trade. We are facing a sit- 

 uation where we must educate the American 

 homemaker that preparing fish and seafood 

 is now just as easy as preparing any other 

 food. She must be taught that the new frozen 

 fish and seafood entrees and appetizers have 

 eliminated the need for traditional prepara- 

 tion. All she has to do is heat and serve," 



At present, 6 of 10 consumers buy frozen 

 fishery products, but only 2 of 10 believe they 

 buy the frozen more often than fresh or can- 

 ned. Mr. Jacobs added: "The homemaker 

 must be taught that when she buys a 'cook 

 while frozen' fish or seafood product she is 

 buying a product that retains all of its origi- 

 nal freshness. We can increase the frequen- 

 cy with which homemakers buy the frozen 

 products if we can get this message of con- 

 venience plus taste plus freshness to the 

 American housewife." 



Editor's Note: Meatless Fridays ended for 

 U. S. Catholics on December 2, 1966. 



<!^':- 



f^ 



Bluefin Fishery Sets Record 



The U. S. west coast bluefin fishery reach- 

 ed the highest production total since it began 

 in 1919. By September 24, the estimated 

 catch was 33,708,000 pounds --almost 2 mil- 

 lion pounds more than the previous record 

 year. The 1966 record was attributed to: 

 high fishing effort; the recent addition of 

 modern high-capacity vessels that extended 

 the fleet's range, both offshore and to the 

 south; favorable fishing weather, particular- 

 ly in early summer; and the unusual abun- 

 dance of bluefin. 



Albacore Season Nears Record in 

 Northwest But Poor in California 



Near -perfect late summer weather and 

 smooth seas contributed to a near -record al- 

 bacore season in the Pacific Northwest. On 

 September 28, Oregon-Washington landings 

 were an estimated 18,224,000 pounds, only 

 19,326 pounds less than the 1945 record. 



But California landings were only 10,352,000 

 pounds --one of the poorest season since 

 1945. 



This unusual distribution of albacore was 

 due to the very early warming in the Pacific 

 Northwest, so the fish either by-passed Cali- 

 fornia waters or did not linger long enough in 

 their northward migration. 



-^^^ 



1965 Great Lakes Landings 

 Same as 1964 



The U, S. landings of Great Lakes fish in 

 1965 were 55.9 million pounds, about the same 

 as 1964. Also, Canada's Great Lakes landings 

 totaled about 46.9 million pounds. About half 

 the U. S. catch came from Lake Michigan; al- 

 most all the Canadian catch was from Lake 

 Erie. 



Some First -Half 1966 Landings 



MICHIGAN: From January- July 1966, the 

 commercial catch was 2,313,000 pounds above 

 the same period in 1965. Carp, chubs, and 

 lake herring production decreased 190,700, 

 648,000, and 143,700 respectively. Alewife 

 catches were up 2,886,900 pounds; smelt, 

 216,100 pounds; and whitefish, 290,800 pounds. 



WISCONSIN: During January -June 1966, 

 alewife catches decreased 2,101,500 pounds; 

 chubs, 268,000 pounds; and yellow perch, 

 165,800 pounds. The only large gains were 

 made by carp and suckers--124,700 and 

 147,000 pounds. Several large alewife pro- 

 ducers probably have not reported. 



OHIO: From January-July 1966, landings 

 were only slightly higher (39,400 pounds) than 

 same period of 1965. However, certain spe- 



