

To err is human. 

 To guarantee, divine. 



That misplaced apostrophe in our name is a boo-boo 

 from the early days, when our quality control was (obviously) 

 a little skimpy. 



Lots of people, especially English teachers, have taken us 

 to task for it. It makes us cringe today. But in a funny way, that 

 out- of- place apostrophe has served our customers very well. 



You see, every time we think about it it reminds us that 

 we're only human. And that we can't ever be too careful about 

 what we sell or how we deal with the good folks who favor 

 us with their business. 



Truth is, we depend on their trust As direct merchants, we 

 sell by catalog- classic clothing, soft luggage, home furnishings. 

 Folks have to feel that anything they see in our catalog will 

 deliver as promised. 



Still, we know that occasionally we will goof. So, we add 

 one more feature to our product line, the Lands' End guarantee: 



We accept any return, for any reason, at any time. 

 Without any conditions. 



We want no mistakes about that. 



Guaranteed. Period! 



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If you'd like a free catalog, call us any time, 24 hours a day at 1-800-356-4444 

 Or mail this coupon to: 1 Lands' End Lane, DeptHJ , Dodgeville, Wl 53595 



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