f 





YOUR SEARCH 

 FOR A PERFECT CUP OF COFFEE 

 ^ ENDED IN G^kT^E^WEDEN 

 I MORE THAN 100 YEARS AGO 





A great cup of coffee is a revelation. Once 

 you've tasted it, you've experienced one of 

 life's true pleasures. But hard as you 

 search, you can't seem to find that superb 

 taste again — even in gourmet shops. 

 Fortunately for coffee lovers, a Swede 

 named Victor Theodor Engvirall had the 

 Victor Th. Engwaii ggjug passion for quality Over a century 

 ago, he started a company in the small seaport of Gavle, 

 and a family obsession was born. 



Down tk'ough the years, generations of Engwalls 

 roasted, tested and tasted. Even today, they continue their 

 endeavor to blend a coffee that reaches perfection. A cof- 

 fee that is rich, and full-bodied, without bitterness. One as 

 satisfying in the cup as fine coffee smells at the moment 

 of grinding. 



They say that one chilly day King Gustav V sailed into 

 Gavle and tasted it. So impressed was he that he awarded 

 Gevalia* Kaffe the Royal Seal of Approval. 



Today, Gevalia is Sweden's most popular coffee. That's 

 quite an achievement since Swedes feel as passionately 

 about coffee as the French do fine wine. They know how 



crucial each bean is to the 

 delicate balance of flavors. 

 Kenyan AA, Costa Rican, 

 Guatemalan— it takes up to 

 6 varieties of the rarest 

 arabica beans to create the 

 high flavor notes, the deli- 



cate nuances, the fine aromatics in Gevalia. 



There's yet another secret to Gevalia's flavor: its impec- 

 cable freshness. Roasted quickly, it's then vacuum sealed to 

 ensure freshness. Because even the finest whole beans rap- 

 idly grow stale when exposed to air, as in gourmet shop bins. 



REGULAR & NATURALLY DECAFFEINATED 



Gevalia Kaffe comes whole bean or 

 ground in a variety of full-bodied roasts. 

 But perhaps the biggest revelation is 

 Gevalia Decaffeinated. Caffeine is 

 removed naturally with the same ele- 

 ments that put the effervescence in 

 sparkling water The result is a full 

 flavored decaffeinated that is no longer 

 a compromise. 



Whole Beaa 



.!^ 



Ground. 



A REGAL BRIBE 



GEVALIA KAFFE A SWEDISH obsession 



© 1994 VctTh Engwall & Co. If reply (ofm js missng, fof oelails wrtle lo Gevalia Kaffe Impon Service, P O Box 1 1 424, Des Moinos. lA 50336, Or call 1-80(M78-2687. 

 Now available in Canada. 



As beans of Gevalia's quality are extremely 

 expensive and not available in mass market 

 quantities, the only way to obtain a trial supply 

 of Gevalia Kaffe is directly from our Import Ser- 

 vice. Just fill out the attached reply form. We 

 will also send you the gift shown there, free. 



Now, at last, your search for 

 a great cup of coffee has 

 ended here in Gavle. 

 The Swedes have 

 known that for years. 



