"Vbu'll find our Mesh Knit has 

 more of nearly everything- 

 except flies, slubs and crocking. 



If you make a cotton Mesh Knit 

 shirt - and you're as finicky 

 as Lands' End - there are a 

 zillion things to watch for. 



Cotton comes from 

 the field, after all. You 

 can card it, and comb 

 it, and still have stuff 

 left in it When thaf s 

 knit into the cloth, the 

 result is flies and slubs 

 - tiny bumps and imper- 

 fections, like hiccups in 

 the fabric. They're 

 unsightly and weaken 

 the Mesh. 



So, we do our darndest 

 to weed out flies and slubs. 

 Matter of fact, we have seventy 

 fly- and slub- inspectors. 



A fine Mesh 

 we're getting you into. 



Our Mesh Knit is made of 

 100% American grown cotton. If s 

 spun into an 18 singles yarn: a 

 yarn so fine that it takes 4.3 miles 

 of it to make one Lands' End Mesh. 



Now obviously, what makes a 

 Mesh so comfy is that it is a 

 Mesh. If s "ventilated" with thou- 

 sands of tiny air holes that let it 

 breathe. (Don't ask us how many 

 thousands, please - we gave up 

 counting 'em!) 



But to make our Mesh Knit 

 even comfier, we add thoughtful 

 litde details. For example, side 

 vents. So, you can wear the shirt 

 outside your pants, without its 

 catching around the hips. 



We also tape the neck band to 

 keep the edges from chafing and 



rubbing you the wrong way. 



And speaking of rubbing, we 

 hate when a shirf s color rubs off 

 - on other clothing, for instance. 

 TTiaf s called crocking. We fry 

 and avoid it by using reactive 

 dyes. Tliese get chemically "mar- 

 ried" to the yarn - the two 

 become nearly inseparable till 

 death do them part 



The price clinches it 



Our Mesh is only $19.50. 

 (A little more for Tall, Men's XXL, 

 or with a pocket or stripes.) And 

 thaf s not much for such quality. 



Of course, the Lands' End 

 catalog has lots more - from 

 classic dress and casual 

 clothing, to our original soft 

 luggage, children's things and 

 home furnishings. It's aU 

 fairly and honestly priced. 



And it all comes with our 

 unconditional guarantee. In two 



words-"Guaranteed. Period." 

 Send for our catalog. Better 



yet, phone us - 24 hours a day, 



any day or night. 



You'll find no flies in our 



service. No slubs, either 



mi994 Lands' End, Inc. 



For our free catalog, 

 call any time 



1-800-356-4444 



( In Canada, too.) 



Name. 



Address _ 



. Apt. . 



City_ 



State - 



. Zip- 



) 



Day /Night 

 (circle one) 



Phone .L 



Or mail: 1 Lands' End Lane.Dodgeville.Wl 53595 



