We thought you'd 



JlKG to Know Wll3rS Some stores buy a sweater 

 T.^ ^r^T-4 ^ -^ /-] #-k '^^ ^ shirt off the shelf from 



L JCTr ilT IC 1 cl ^ manufacturer, sew their 



T 1 J T^ 1®1 1 1 names on the collar, and 



Lands Lnd label. can it their private labd 



merchandise. 

 Not us. At Lands' End, we don't put our label on anything 

 unless we have a big hand in designing and manufacturing it- 

 and then checking to make sure if s up to snuff. 



We're very finicky. We may have a perfectly fine wool 

 sweater, or an Oxford buttondown shirt the whole world 

 thinks is super. But we keep tinkering with it - to see if we 

 can't improve it somehow. 



Often that involves putting back features and construction 

 details that others have taken out over the years. We won't 

 chintz on anything just to make an item cheaper. 



We believe everything in our catalog should be a quality 

 product, at a fair price. 



You see, where we come from - the sweet farm country 

 of Dodgeville, Wisconsin - we still believe in doing an honest 

 day's work. And we expect the same of the things we sell. 



Guaranteed. Period! 



•j 1994 Lands' End. Inc. 



If you'd like a free catalog, call us any time, 24 hours a day, at 

 1-800-356-4444 (in Canada, too). 



Name 



Address. 



Apt. 



.State, 



.Zip_ 



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Day/Night (circle one) 



Mail to: 1 Lands' End Lane, Dodgeville, WI 53595 



