The Mosquito Must Go 5 



Large As Is The Present Valuation of the Seashore Resort Industry It 

 Has Not Yet Realized More Than 10 per cent of Its Possibilities 



At the present time the seashore resort industry has de- 

 veloped taxable values to the extent of $262,000,000, or about 

 9 per cent of the total ratables of the entire state, as listed by the 

 local assessors and the county boards of taxation. 



This valuation of $262,000,000 has been developed on 7/10 of 

 1 per cent of the state's area ; and the land occupied is of such a 

 character as to support in most cases no other worth-while enter- 

 prise. 



In the boroughs, cities and shore portions of townships from 

 Keyport to Cape May Point, inclusive, there are 160,000 acres 

 of which only about 33,000 acres have been divided into building 

 lots. Accepting the division into building lots as an evidence 

 of an effort to develop, we find that only 14 per cent of the avail- 

 able area is at present utilized. In view of the fact that many 

 thousands of these lots are vacant and have not been used for 

 building or any purpose whatever, it is safe to assume that not 

 more than 10 per cent of the opportunities for seashore resort 

 development have been utilized. 



The Salt-Marsh Mosquito Pest Has Been, Is Now, and Unless Eliminated 



Will Continue to be the Chief Retarding Influence in the Develop- 



of the Coast Resorts 



Anyone familiar with the history of the seashore resort 

 business from Atlantic Highlands to Cape May Point can name 

 instances in which large enterprises have been started and have 

 proved absolute failures because of the mosquito pest. Unlike 

 the native or the industrial worker, the pleasure-seekers are able 

 to come and go much as they please. Hence, with the exception 

 of a relatively small proportion, they will not invest their money 

 where mosquitoes are prevalent, nor return annually to such a 

 place. And, by the way, it is this multitude of pleasure-seekers 

 which has carried the reputation of the New Jersey mosquito 

 throughout the length and breadth of the land. 



A very large proportion of the capital which has been in the 

 past, and which will be in the future, used to develop the resort 

 industry, comes from outside the state. 



Ninety per cent of the patronage (constituting a clear ad- 

 dition to the state's resources) comes from without the state. 

 This outside capital and patronage are not attracted to places 

 which suffer from the mosquito pest. 



