The Mosquito Must Go 35 



Therefore, Be It Resolved, that the ; Atlantic City Publicity Bureau pro- 



??T S T e |-r t0 r.^ w Je , rsey the ad °P tion of this slogan: "THE MOSQUITO 

 lviUol (j(J — ana 



Be It Further Resolved, That the Atlantic City Publicity Bureau invite 

 all municipal government?, chambers of commerce, trade and civic organiza- 

 tions 01 progressive citizens in New Jersey to unite their forces with the object- 

 that New Jersey shall, without further delay, enter upon an active and 

 aggressive state-wide campaign to make this great commonwealth a mosquito- 

 less state in the shortest possible time; and that they adopt at once a similar 

 resolution and put themselves squarely on record as backing up mosquito 

 extermination, one of the important movements to be accomplished. 



By the Atlantic: City Publicity Bureau, 

 GEORGE S. LENHART, 

 Secretary. 



"GO AHEAD," SAYS NORTH CAROLINA 



Commends State-Wide Fight in Jersey to Banish the Mosquito Permanently 



New Bern, N. C, April 30, 1918. 

 Mr. S. P. Leeds, President, 



Chamber? of Comerce, 

 Atlantic City, N. J. 

 I noticed an item in New York Financial America to the effect that your 

 Chamber of Commerce is launching a campaign against the International New 

 Jersey Advertiser— the Jersey mosquito. Will you kindly have sent to me a 

 copy of your "Declaration for Extermination" and any other literature that 

 you have on. the subject? 



You are taking hold of one of the biggest things ever attempted in your 

 state and at this time it would be imposible to give even a reasonable estimate 

 of the value its success will bring you. If you concentrate effort and energy 

 on the campaign I am sure that you will be surprised at the results obtained. 

 It will mean steady bombardment with publicity — the results and benefits will 

 amply justify liberal expense. 



Cordially yours, 



CHAMBER OF COMMERCE, 



New Bern, North Carolina. 

 M. SENER, Secretary. 



NEWSPAPER AID FOR ANTI-MOSQUITO FIGHT 



The Gazette-Review says : "Where State Aid is Needed"' 



Director Alfred Gaskill, of the State Department of Conservation and 

 Development, has hit the nail squarely on the head in his declaration that the 

 elimination of the mosquito is the first step necessary in the move inaugurated 

 by the Atlantic City Chamber of Commerce for the booming of coast resorts. 

 The present development of the shore resort industry, representing an invest- 

 ment of $200,000,000, represents no more than 10 per cent of its possibilities, 

 in the opinion of Director Gaskill, and those who are at all familiar with the 

 situation know only too well that his estimate, if it is inaccurate, has erred 

 on the side of conservatism. 



Elimination of mosquitoes would not only make short resorts more popu- 

 lar, but would result in the reclamation of great areas now lying waste and 

 not worth the taxation assessed upon them. The killing off of the winged 

 pests would prove an important factor, as Director Gaskill says, in the de- 

 velopment of intensive agricultural industries of the state. These desirable 

 results and others that would be sure to follow in their train would be as 

 beneficial to the state at large as to the comparatively few counties infested 



