AN EXAMPLE OF SUCCESSFUL FARM MANAGEMENT. 23 



MARKETING. 



A large part of the success of Mr. English is due to his ability 

 in buying his materials and in selling his crops. He thoroughly 

 understands marketing. Many of his sales are made directly to the 

 consumer; but if it can be done advantageously, he sells in large 

 quantities to dealers. Mr. English is very particular as to the quality 

 of his products. He has built up such a reputation that everyone 

 is anxious to buy his products, and often he would be able to sell 

 more than he produces. At present the potato and apple crops are 

 sold directly to the consumer. Milk and other crops are sold to 

 dealers. In his reputation for quality and strict honesty he possesses 

 an asset which has contributed in no small way to his success. 



HOME LIFE. 



The family consists of a wife, who is as interested as her husband 

 in the success of the farm and whose advice is eagerly sought in the 

 conduct of the enterprise, a son who has attended high school in the 

 city near by, and two younger children, a boy and a girl, who attend 

 near-by city schools. The house has been remodeled since Mr. 

 English purchased the farm. A water system which receives its 

 supply from a spring on the side hill supplies water to the barn 

 and house. The dwelling, with its modern plumbing and heating 

 systems, is convenient and cheerful. 



SUMMARY. 



Success on this farm is due to wise management and proper adjust- 

 ment of all phases of farm business — capital, labor, crops, animals, 

 and marketing — in their economic relationships. This farmer se- 

 cured all the aid he could from educational institutions, studied his 

 farming as any good business ma-n would study his business, and 

 successfully solved his problems one by one. 



The dairy has been the largest source of income from the first. 

 Poor and unprofitable cows have been eliminated. Every cow that 

 could not show a profit has been sent to the shambles. 



The labor necessary to run the dairy has been fully and profitably 

 utilized by growing cash crops on the farm in addition to those 

 needed for the dairy. This has reduced the cost of milk production. 



Diversification has been an important factor in the successful 

 management of this farm. A rotation was built up with this three- 

 fold purpose in mind: (1) To maintain fertility and improve soil 

 conditions, (2) to produce as much of the necessary animal rations 

 as possible, and (3) to provide profitable cash crops. In this case a 

 rotation on the river bottom land, with barley as the small grain and 

 clover for hay, followed by corn for silage or potatoes for sale, best 

 answered these purposes. 



