MARKET MILK BUSINESS OF DETROIT, MICH., IN" 1915. 



15 



The table shows also that the milk dealers of Detroit handled a 

 variety of goods in various-sized containers, some of which were 

 demanded by relatively few customers. This custom has developed 

 because it was found advisable to supply the exact quantities in the 

 kind and size of containers demanded. To increase the demand for 





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Fig. 4. — Daily fluctuation in receipts and sales of milk in per cent of total supply and 



sales for the month. 



some special goods certain dealers often advertise them extensively, 



because it also tends to increase the sales of common milk and cream. 



The fluctuating daily demands in relation to the monthly sales of 



market milk are illustrated by figure 4. The daily sales of market 



Route 

 Numbers — « 



Pints of Milk 



Quarts of Milk 



'/2 Pints of Cream 



-Value of Route Sales 

 -Quarts of Buttermilk 

 -Gills of Cream 



Fig. 5. — Chart showing one day's sales on 14 retail routes serving approximately an 

 equal number of customers. 



milk are shown in per cent of the total sales for the month. In 

 order to furnish the exact quantities of goods that might be required 

 by the trade at any time and hold the business, it was necessary for 

 milk dealers to have on hand a sufficient quantity of goods to supply 

 all probable demands. To avoid excessive losses from surplus 



