UNITED STATES DEPARTMENT OF AGRICULTURE 



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% BULLETIN No. 456 f 



Contribution from Office of Markets and Rural Organization 

 CHARLES J. BRAND, Chief 





Washington, D. C. 



February 5, 1917 



MARKETING CREAMERY BUTTER. 



By Roy C. Potts, Specialist in Marketing Dairy Products, and H. F. Meyer, 

 Assistant in Marketing Dairy Products. 



CONTENTS. 



Page. ' 



Introduction 1 



Uniform quality of butter an important 



market requirement 2 



Packages for bulk butter 3 



Preparing packages for bulk butter 5 



Consumers' packages 8 



Transportation facilities for butter 13 



Wholesale trade organizations 16 



Page. 



Market grades of creamery butter 17 



Market inspection of creamery butter 20 



Butter quotations 21 



Market distribution of creamery butter 26 



Cold-storage methods and facilities 28 



Brands and trade-marks for butter 31 



Advertising and salesmanship 35 



Summary 36 



INTRODUCTION. 



The purpose of this bulletin is to present in logical sequence general 

 facts and information regarding the packing, shipping, and market- 

 ing of creamery butter, which may be of interest to producers, dis- 

 tributors, and consumers of dairy products, as well as students and 

 dairy officials. It is not intended that this bulletin should contain 

 only new facts, but rather to make available in one publication a 

 great deal of information regarding the marketing of creamery but- 

 ter, which is of general interest. It should not be implied from the 

 statement of any existing method or condition that the department 

 thereby approves of such method or condition. A discussion of the 

 more complex economic phases of butter marketing has been omitted 

 purposely with the intention of treating them in future publications 

 after further investigation and study. 



A general survey and investigation was conducted in over 50 

 cities, in which the market requirements as well as methods and 

 facilities for distribution were carefully studied. In each market 

 visited numerous samples of butter were inspected and interviews 

 were obtained with wholesale butter receivers, jobbers, brokers, man- 



Note. — This bulletin should be of special interest to manufacturers and distributors of 

 creamery butter in the United States and of general interest to dairy farmers who sell 

 cream to creameries. 



61166°— Bull. 456—17 1 



