MARKETING CREAMERY BUTTER. 11 



LESS-THAN-POUND PACKAGES. 



Two methods are used in marketing the less-than-pound packages. 

 Some creameries use cartons which carry less than a pound. Others 

 use a special frame on their printer and either halve or quarter 

 the regular pound print (2 J by 2| by 4§ inches). Figure 8 shows 

 this method of marketing one-fourth, one-half, and 1-pound prints, 

 by using the 1-pound carton. The individual pieces of butter are 

 wrapped separately with parchment paper, consolidated into a pound 

 package, and the whole wrapped with wax paper. When this 

 method of putting up butter is employed an extra wholesale price 

 of one-half to 1 cent a pound usually is obtained. 



In some cities a large portion of the butter is sold in these styles 

 of packages. This custom is prevalent in the South and is increasing 



Fig. 8. — The standard carton used in the Middle West is 21 by 2\ by 41 inches. It may 

 be used for full-pound prints, four quarter-pounds, or two half-pounds. 



in the North, particularly among consumers who demand small 

 amounts, or prefer their butter in this style on account of its greater 

 convenience in serving. 



ORNAMENTAL PRINTS. 



The custom is still quite prevalent in some of the eastern markets 

 to imprint on each roll, crock, or print of butter an ornamental 

 design or emblem. Illustrations of some of these designs are shown 

 in figure 9. This is accomplished by an attachment to the cutter, 

 which produces the desired impression as the butter passes beneath it. 

 At the smaller creameries hand molds are used. The general use 



