MARKETING CREAMERY BUTTER. 31 



BRANDS AND TRADE-MARKS FOR BUTTER. 



Within recent years there has been a growing tendency to establish 

 private brands and trade-marks for butter. The adoption of a pri- 

 vate brand and the registration of it gives a distributor or creamery 

 a basis for working up a special demand or trade, also for carrying 

 on an advertising campaign. Designs and names which are intended 

 as trade-marks may be registered in some States, and with the United 

 States Patent Office at Washington, D. C. 



STATE BRANDS FOR BUTTER. 



Several States have adopted State brands for butter, the purposes 

 of which have been varied. Oregon and Washington some years 

 ago adopted a system of State brands which was intended to be used 



Al 



# 



Fig. 16. — Trade mark for "A 1" grade of Minnesota State Brand Butter. 



only on butter produced within the State. More recently the States 

 of Minnesota, Iowa, and Michigan have provided for State brands 

 which are intended to convey a guaranty of purity and quality. 



STANDARDS FOR STATE BRAND BUTTER. 



Minnesota was the first State to pass a law providing for the use 

 of a State brand by butter and cheese factories when certain condi- 

 tions are complied with. (Minnesota general laws of 1913, ch. 366.) 

 The Minnesota State brand is patterned to some extent after the 

 requirements of the Government export brand of Denmark, known 

 as the " Lur " brand. The designs adopted for the two Minnesota 

 brands are alike except in the lettering (Al) or (B). (See fig. 16.) 

 The requirements for the use of the "Al " brand are more strict than 

 for the " B." Following are the requirements for the use of the Al 

 brand, as published in the Fifteenth Biennial Keport, 1914, p. 23 ? of 

 the Minnesota Dairy and Food Commissioner, 



