36 BULLETIN 456, U. S. DEPARTMENT OE AGRICULTURE. 



different, and both advertising and salesmanship may be employed 

 effectively. It is highly important in marketing a branded product 

 that a certain standard of quality be maintained in the product, that a 

 distinctive brand be adopted, and a sanitary and attractive package 

 be used. 



SUMMARY. 



A knowledge of the various market requirements, marketing 

 methods, and marketing facilities is essential for the successful mar- 

 keting of creamery butter. 



Particular attention should be given to the market requirements 

 as regards quality of butter and size and style of packages. Critical 

 markets require a clean-flavored, firm-bodied, well-made piece of 

 butter for which they pay the highest prices. Butter of inferior 

 quality is discriminated against by critical buyers and usually sells 

 at prices considerably below the better grades. 



The use of neat and attractive containers, standardized to a uni- 

 form size and style, is highly desirable both for local and foreign 

 markets. Carelessly packed butter has not only a poor appearance 

 but also usually brings a lower price. 



The branding of bulk butter packages (tubs and cubes) with the 

 gross, tare, net weight, and churning number greatly facilitates the 

 handling and inspection of butter in the market. 



The use of consumers' packages for butter is increasing. A 

 standardization of these, particularly the cartons, is especially 

 desirable. 



Market grades for butter have been established by a number of 

 wholesale produce organizations. While these conform quite closely 

 to a uniform standard it is generally conceded that butter which will 

 pass in some markets for a certain grade may be classed differently 

 in another, owing to a different standard of quality which the butter 

 inspector may use. 



The employment of butter inspectors and the maintenance of 

 market inspection is at present provided in the wholesale markets by 

 the organizations of wholesale butter distributors. It has been sug- 

 gested that the promulgation of Government grades for butter and 

 the maintenance of a Federal inspection service would facilitate 

 market distribution and the establishment of more accurate quota- 

 tions on creamery butter. 



Quotations for butter are determined in most markets by market- 

 reporting agencies. Among the market quotations which have the 

 widest trading influences are those established at Xew York, Chicago, 

 and Elgin, 111., and San Francisco. 



The distribution of butter in the larger cities is generally effected 

 by wholesale distributors commonly termed wholesale receivers or 



