GEO WEES NATIONAL MARKETING AGENCY. 3 



2. Marketing risks have been distributed equally among all mem- 

 bers of the association by means of pooling systems. High and low- 

 priced orders, losses and gains through market fluctuations, and the 

 risks of transportation, are equally divided. Pools are, in effect, a 

 form of market insm-ance. 



3. An advertising fund sufficient to bring the berries forcefully 

 to the attention of the consuming public has been created by means 

 of a small assessment per barrel. Through advertising, consumption 

 has been increased to an extent sufficient to care for increased pro- 



350 



300 



2 50 



(0 



§200 



2 



Z 

 X 



w 150 



Z 



lOO 



50 



ACOMPARISONOF CRANBERRV, POTATO, AND 

 APPLE PRICES FOR THE SEASON i9SO-l9£l 



CRANBERRIES 

 POTATOES 



- — " APPLES 



I9I3<'I00 



3 50 



300 



50 



> 



O 



o 



Ul 



L 



Q 



I920 



1921 



Fig. 2. — Apples, a staple fruit, and potatoes, a staple vegetable, did not fare so well as cranberries during 



the seUing season of 1920-21. 



duction. Advertising has played an important part in the achieve- 

 ments of the cranberry growers. 



4. '' Glutted" and '^ famine" markets have been eliminated by 

 coordinating distribution from the three districts, and as a result 

 market prices have been stabilized. Cranberry prices did not rise 

 during the war in proportion to other prices. On the other hand, 

 cranberry prices did not fall during the selling season of 1920-21, 

 when prices of practically all farm products, as well as other commodi- 

 ties, declined rapidly. (See figs. 2 and 3.) This stabilization of the 

 market, together with the establishment of uniform methods of deal- 

 ing with the wholesale and retail trade, has built up a good-will 

 relationship with the trade to a degree which could not have been 

 reached by the growers individually. 



