GROWERS NATIONAL MARKETING AGENCY. 



Table 1. — Cranberry -production, 1909-1921} 

 [In barrels.] 



Year. 



Massachu- 

 setts. 



New 

 Jersey.2 



Wisconsin. 



Total. 



1901-2 



240,000 

 215,000 

 204,000 

 256, 000 

 146,000 

 240,000 

 285,000 

 233, 000 

 373,000 

 287,000 

 273,000 

 300,000 

 339,000 

 450, 000 

 234, 900 

 337, 700 

 120,600 

 195,000 

 360, 000 

 277,000 



105,000 

 30,000 

 168,000 

 83,000 

 88,000 

 103,000 

 121,000 

 75,000 

 165,000 

 241,000 

 143,000 

 112,000 

 100,700 

 155,000 

 184,100 

 168,500 

 128,000 

 126, 700 

 156, 000 

 130,000 



40,000 

 46,000 

 18,000 

 21,000 

 18,000 

 45,000 

 21,000 

 12,000 

 30,000 

 16,000 

 30,000 

 45,000 

 30,000 

 33,000 

 35,000 

 38,000 

 27,000 

 30,000 

 40,000 

 33,000 



385,000 



1902-3.. 



291,000 



1903-4 



390,000 



1904-5 



360,000 



1905-6 



252,000 



1906-7 



388,000 



1907-8.. . . 



427,000 



1908-9 



320,000 



1909-10 



568,000 



1910-11. 



544,000 



1911-12 



446,000 



1912-13... 



457, 000 



1913-14 



469, 700 



1914-15 



638,000 



1915-16 



454,000 



1916-17 



544,200 



1917-18 



275,600 



1918-19 



351, 700 





556, 000 



1920-21 



440,000 









268,310 



129, 150 



30,400 



427,860 







1 These figures are based on freight records. Estimates of the Department of Agriculture extend only 

 from 1912. The difference between the department figiires and the figures of the American Cranberry 

 Exchange from 1914 to 1920, here used, are not material. 



2 Includes Long Island production. 



If this situation were to be remedied several things had to be done. 

 In the first place, the growers themselves would in some way have to 

 cooperate rather than compete in the marketing of the crops. They 

 were unanimous in the opinion that cranberry production could not 

 flourish on the basis of individual bargaining in the sale of the product. 

 The disastrous, wasteful competition among the buyers must cease, 

 for it had its direct effect upon the growers through the medium of 

 ruinously low prices. And the demand for cranberries must in some 

 way be made to keep up with the prospective increase in production. 

 How these things were accomplished is in a large measure the story 

 of an efficient marketing movement. 



THE RISE OF NATIONAL COOPERATION. 



A new epoch in the history of cooperative marketing among cran- 

 berry growers begins with the organization and operation of the 

 Wisconsin Cranberry Sales Co. in 1906. This association was built 

 on broader cooperative lines than were the New Jersey and Massa- 

 chusetts companies. 



The Wisconsin growers agreed to pool and market all their berries 

 through this newly formed company. A private car-lot shipper was 

 appointed as exclusive selling agent. Over 90 per cent of the growers 

 of the State joined the company and it found immediate success. 



The outstanding accomplishments of the members of this company 

 in distributing their crop on the cooperative plan during the disas- 



