GROWERS NATIONAL MARKETING AGENCY. 



27 



LOCAL ASSOCLVTIONS. 



The marketing expense begins with the local association. The 

 grower has his direct dealings with the local association and it acts 

 as an intermediary between him and the central selling organization. 

 It maintains an office in the cranberry district where all records of 

 shipments and sales are kept for the growers' inspection. The local 

 associations employ field agents whose duty it is to see that all pick- 

 ing, packing, and grading practices are conducted in the proper 

 manner. The local associations also furnish barrel and box labels 

 to the grower and whatever advertising is placed in the packages. 

 They order the cars, thus relieving the grower from all dealings with 

 the transportation companies. They distribute the orders received 

 from the central seUing organization and take complete charge of 

 the pooling system. They distribute to the individual growers the 

 money received from the sales of the central organization. It is to 

 the State or local association that the grower goes for any informa- 

 tion or to lodge any complaints that he may have. 



An allotment of 2 per cent of total sales is made to defray the 

 expense of these services. However, under ordinary circumstances 

 a portion of this allotment is refunded to the grower. 



Table 5. — Operating expenses of State associations, 1920. 



Expenses. 



Total 



barrels shipped, 



284,019. 



Massachusetts 



barrels shipped, 



175,659. 



New Jersey 



barrels shipped, 



84,661. 



Wisconsin 



barrels shipped, 



23,699. 



Amount. 



Average 



per 

 barrel. 



Amount. 



Average 



per 



barrel. 



Amount. 



Average 



per 

 barrel. 



Amount. 



Average 



per 

 barrel. 



Salaries 



S20,134.32 



1,730.32 



7, 512. 36 



6, 190. 91 

 814. 30 

 720. 00 



4, 595. 75 

 5, 989. 51 



SO. 0709 



.0061 

 .0264 



.0218 

 .0029 

 .0025 



.0162 

 .0210 



$13, 500. 72 



1, 028. 67 

 5,957.71 



5,247.25 



$0.0769 



. 0059 

 .0339 



.0299 



So, 520. 00 



701. 65 

 1, 554. 65 



815. 46 

 814. 30 

 600.00 



1,029.39 

 991. 37 



SO. 0652 



.0083 

 .0184 



.0096 

 .0096 

 .0071 



.0122 

 .0117 



$1,113.60 



0) 

 (') 



128. 20 



SO. 0470 



Telegrams and tele- 

 phones 





Labels 





Printing and office 

 expenses 



.0054 



Travel 





Rent 



(2) 



3,547.22 

 4,634.06 





120. 00 



19.14 

 344.08 



.0051 



Interest (actually- 

 paid) 



.0202 

 .0264 



.0008 



Slindries 



.0145 







Total expenses . 



Income: 2 per cent of 

 sales plus miscella- 

 neous credits 



Refund to growers '' . . 



47,667.47 



61, 703. 67 

 11,726.01 



.1678 



.2172 

 .0413 



33,915.63 



36,590.35 

 2, 674. 72 



.1931 



.2083 

 .0152 



12, 026. 82 



18,889.21 

 6, 862. 39 



.1421 



.2231 

 .0811 



1, 725. 02 



3 6,424.11 

 2,188.90 



.0728 



.2711 

 .0924 



1 Included in sundries. 



' This association owns its own building. 



3 $2,510.19 was placed in the surplus fund, which explaias the difference between expenses plus refund to 

 growers and the 2 per cent sales allotment. 



* Two per cent of the sales is reserved for operating expenses. This item represents the portion of the 

 reserve not used. 



The operating expenses for 1920 were a little over 19 cents a bar- 

 rel in Massachusetts, 14 cents in New Jersey, and 7 cents in Wis- 

 consin. These differences are explained in a large measure by the 

 differences in service performed. The Cape Cod district expends 

 more money per barrel of fruit for inspection than either of the 



