GROWEES ISrATIONAL MARKETING AGENCY, 



29 



The usual brokerage rates on car-lot sMpments are S20 a car whicli 

 averages around 10 cents a barrel. In some of the Southern and 

 Western States where the demand is lighter 15 cents a barrel is 

 charged, while three Southern States reported a brokerage charge as 

 high as 20 cents. By far the greater bulk is handled for 10 cents if 

 in car-lot shipments. This fee is paid by the central association and 

 is covered by the handling charge of 46 cents a barrel. 



The total charge of both State and central cooperative association 

 in 1920 was 62.7 cents a barrel. 



ADVERTISING. 



Expenditures for advertising amounted in 1920 to 27-| cents a 

 barrel. An allotment of 35 cents a barrel was reserved, but because 

 of the good demand for the product during the latter part of the selling 

 season, it was not found necessary to expend the entire allotment. 



CRANBERRY SHIPMENTS BY COOPERATIVE 



ASSOCIATIONS, SEASON isao-isai 



Fig. 7. — During the season 1920-21 the cranberry growers shipped cooperatively a total of 1,050 cars. 

 These shipments went direct from producing districts to nearly every State in the Union. Forty-five 

 cars not shown on the map were sent to Canada. 



TRANSPORTATION. 



Figure 7 is a graphic presentation of the car-lot shipments of the 

 three cooperative associations through their central sales agency. 

 This chart, together with the chart in Figure 5, shows that the ^liddle 

 West furnishes the largest outlet for cranberries, and that the South 

 consumes very small quantities in proportion to other sections of the 

 country. 



Figures 8, 9, and 10 show the car-lot shipments from Massachu- 

 setts, New Jersey and Wisconsin respectively. These charts show 

 that there is no division of territory between the different associations. 

 Even though such arrangement might be possible, and in a number of 



