30 



BULi-ETIN 1100, V. S. DEPARTMENT OF AGETCULTTTRE. 



cases might effect a saving in transportation costs, consumers' 

 demands and trade practices make a division of territory highly- 

 impracticable, for, as has been stated, the different markets demand 

 different kinds of cranberries. 



''Cross freights" are often condemned for incurring what is termed 

 an unjustifiable expense. However, in many cases the loss incurred 

 by attempting to place goods regardless of consumers' demands and 

 preferences would result in a far greater loss than that entailed by 

 the ''cross freights" incurred in catering to established trade wants. 



The part which transportation plays in the cost of marketing 

 cranberries has been estimated by taking the number of barrels shipped 

 from each growing district to the various States and applying the 



]1^ 



CRANBERRY SHIPMENTS FROM MASSACHUSETTS. 

 SEASON ISaO-l9£.l 



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Fig. 8. — The Massachusetts association shipped 561 cars to 36 States and 40 cars to Canada. 



freight rate from the principal shipping point in the growing State to 

 the principal market in each consuming State. For instance, the 

 cost of transportation on all berries shipped from Massachusetts to 

 Iowa is based on the rate from the principal shipping point in Mas- 

 sachusetts to the principal city in Iowa. Estimated in this manner, the 

 weighted average transportation cost for each district is as follows: 



Per barrel. 



' ■ Massachusetts $1. 42 



New Jersey 1 .26 



Wisconsin 1. 10 



AU berries shipped through association 1. 33 



This estimate of $1.33 a barrel for the three districts does not 

 cover the less-than-carlot sliipments entailed in distributing cran- 

 berries to the retail trade from the jobbing centers. This expense is 

 covered by the retailers' margin which is discussed later. 



