GROWEKS NATIONAL MARKETING AGENCY. 



31 



JOBBERS. 



In answering a questionnaire 173 jobbers located in 26 States 

 submitted handling margins on cranberries for 1920 which ranged 

 from 4 per cent of selling price to more than 25 per cent. The range of 

 jobbers' margins is shown below: 



Margin : ^ Number of j obbers 



5 per cent or below 9 



6 to 10 per cent 66 



11 to 15 per cent 64 



16 to 20 per cent 30 



Above 20 per cent 4 



The weighted average margin for all jobbers is 13.6 per cent of 

 their selling price. The weighted average selling price of cranberries 



CRANBERRY SHIPMENTS FROM NE\A/ JERSEY, 



SEASON isao-isai 



Fig. 9. — New Jersey car-lot shipments through the cooperative association amoimted to 354 cars. Canadian 

 shipments, not shown on the map, amounted to 5 cars. 



by jobbers during October, November and December, the months of 

 greatest sales, was $13.97 a barrel. Hence the jobbers' margin for 

 the country as a whole was around $1.90 a barrel. 



OTHER WHOLESALERS. 



Although the jobber is the principal wholesaler of cranberries after 

 they leave the hands of. the exchange, some of the product is handled 

 by more than one wholesaler in the same market. For instance, it is 

 not unusual for a car-lot receiver to sell to a smaller wholesaler, or for a 

 wholesaler to sell to a wagon peddler, who in turn supplies the 

 retailer. This being the case, the jobber's margin does not cover the 

 entire wholesale handling charge for all berries. It is difficult to as- 



Percentage of selling price. 



