GROWERS NATIONAL MARKETING AGENCY. 



35 



outstanding facts: (1) During the year 1920 with a crop but slightly 

 below normal (95 per cent of normal), in the face of rapidly falling 

 prices on practically all other commodities, the cranberry market 

 advanced throughout the selling season. (2) The grower received 



DIVISION OF RECEIPTS FROM SALE OF 



ABARRELOF CRANBERRIES, 1920. 



BASED ON RETAIL PRICE OF 1 8 CENTS PER POUND 



BARREL CONTAINS lOO POUNDS 



COOPERATIVE 



RETAILER 22.4-^ 



WHOLESALERS 11.2% 



TRANSPORT'N T.A/S 



GROWER 54.0^ 



^ADVERTISING 

 i.o^ 



Fig. 11. — The 54 per cent of the retail price received by the grower for producing and packing cranberries 

 is well above the amount received by producers of most other perishable fruit and vegetable products. 



a greater percentage of the consumer's dollar than has been shown in 

 studies of other perishable food commodities. In other words, the 

 marketing expenses appear to be less than are ordinarily charged on 

 similar products. 



